Sustainable consumer products company and Certified B Corp, Grove Collaborative Holdings Inc., has launched its flagship home care brand, Grove Co., on Amazon, and at select Walmart stores nationwide and online.
 
Also, the company’s plastic-free personal care brand Peach not Plastic and vegan skincare brand Superbloom reached $1 million in sales on Amazon.
 
“Our vision has always been to change the industry to be more sustainable, and with retail being where consumers make 90% of the category purchases, expanding our retail presence is critical as we aim to grow our impact,” said Stuart Landesberg, co-founder and CEO of Grove Collaborative.
 
He continued, “We’re excited to bring SKUs that have previously only been available DTC to Walmart and Amazon. This assortment will be additive to what consumers can already find at Target, CVS and other retailers. As we continue to think long term in our retail strategy, we are expanding quickly but deliberately with an eye towards ensuring that we meet consumers where they are. With a growing market and appetite among consumers for planet-friendly high-performing products, we continue to pursue omni-channel opportunities to put our products into the hands of as many people as possible.”

Household Essentials Come to Amazon

Starting later this month, Grove will begin rolling out an assortment of Grove Co.’s sustainable household essentials on Amazon including the Grove Co. gel hand soaps, dish soaps and multi-purpose cleaner concentrates, with more products being added during the first half of the year.
 
The Grove Co. debut follows the successful rollout of the Company’s plastic-free personal care brand, Peach not Plastic, and vegan skincare brand, Superbloom, on Amazon in 2021.

Soaps Roll Out at Walmart

An assortment of Grove Co.’s gel and foaming hand soaps have begun rolling out to more than 1,000 Walmart stores and online this month. In addition, select Peach not Plastic and Superbloom products will be sold on Walmart’s website.
 
The latest retail additions brings the Company’s retail footprint to more than 5,000 brick-and-mortar stores.
 
Grove continues to diversify its retail channels across platforms as part of the Company’s omni-channel strategy, as it sees significant long-term opportunity for the business and the sustainable CPG category. In 2022, Grove made its debut in select CVS, Harris Teeter, H-E-B, Meijer and Giant Eagle doors, and doubled its product assortment at Target.