Colgate, which introduced its CO. by Colgate brand that aims to 'beautify' oral care, is launching its new Optic White ComfortFit LED Teeth Whitening Kit.

The brand says it will "removes 10 Years of Stains in Just 3 Days."

Designed for maximum comfort, it includes the Colgate Optic White Express Whitening Pen—"for Whiter Teeth in Just 1 Day."

The kit uses a lightweight, flexible LED tray that molds to a user's mouth for uniform whitening and was designed for maximum comfort. It pairs wavelength technology with Colgate's whitening serum.

Kristen Babkes, Associate Director of Marketing Communications for Optic White, says, we're committed to providing our consumers with innovative, science-backed products that help them achieve their best smiles...we're excited to bring the power of teeth whitening to more people than ever before and help everybody live life to the brightest."