02.27.23
Estée Lauder Canada is planning to celebrate International Women's Day with a new campaign, #WeArePlenty. It stars three Canadian professional women, chosen because they are juggling multi-faceted pressured lives from motherhood to career and family.
They are:
- Leslie Yip, a Canadian publisher, radio host and artist
- Dr Joanne Kotsopoulos, a scientist and professor with a PhD from the UofT
- Annieka Francis; a masters graduate and registered social worker
Elodie Richard, executive director and brand lead for Estée Lauder Canada, says, "Ageless women have typically been under-represented in the skincare landscape. The reality of their complex lives demands a multi-faceted serum which Advanced Night Repair addresses with seven unique skincare benefits in every bottle."
Richard adds, "Our We Are Plenty campaign encourages women to take a moment for themselves at the end of a busy day for some much needed self-care, and our #1 selling serum with its highly performing properties, lets them do just that!"
Advanced Night Repair—in its "little brown bottle" with the apothecary dropper—"is legendary, and a cult classic," the brand says. The serum debuted in 1982 as Night Repair, heralding in a new era in skin repair.
The #WeArePlenty campaign will officially launch on March 6th, just in time for International Women's Day on March 8th.
