02.28.23
Dove's new Body Wash featuring 24-hour Renewing MicroMoisture hits shelves today. First announced several weeks ago, the new formula is powered by proprietary nano-technology to actively generate the skin's moisture.
Plus—it's Dove's first new bottle design in 17 years.
The modern, user-friendly design has a colored cap with a slightly curved oval-shaped lid, reminiscent of the original solid Dove Beauty Bar.
Dove's new formula uses proprietary technology with millions of moisturizing microdroplets to help boost and retain moisture, for a full 24 hours. Tiny droplets deposit onto the skin, fitting into the gaps and crevices of dry skin for a silky-smooth finish. Stearic and palmitic fatty acids penetrate deeply to visibly reduce dryness by 50% after every shower.
