02.28.23
Living Proof has partnered with P2 Science, a green chemistry company, to utilize its breakthrough smoothing ingredients.
Living Proof's newly launched No Frizz Smooth Stylers feature the new smoothing technology. The hair styling products are formulated to reduce hair surface friction and weightlessly shield each every strand of hair from humidity to prevent and control frizz, while leaving hair with long-lasting smoothness.
The innovative ingredient is a bio-based material, and it provides high humidity resistance, conditioning, and smoothing benefits. The new stylers were formulated for fine, medium, or thick/coarse hair types.
Dr. Patrick Foley, founder and chief innovation officer of P2 Science comments, "Living Proof is committed to the highest performance across all metrics – that is what makes their products great, and that is what makes it so exciting to work with them. Together we are reaching for next levels of performance in haircare."
Neil Burns, CEO of P2 Science, adds, "It's a dream come true to have a leading prestige haircare brand use our ingredients in such a high-profile way with this incredible new technology platform. The teams worked very hard to create something truly unique and the results certainly speak for themselves."
Ron McLaughlin, senior VP of R&D at Living Proof, adds, "Living Proof 's partnership with P2 Science has resulted in the re-invention of smooth hair, addressing the four elements of smooth – frizz protection, fiber alignment, static and flyaway control, and a natural, non-greasy finish."
In their ongoing efforts to support environmental causes, the two companies have partnered with and contributed to One Tree Planted. The organization aids in the reforestation, conservation, and protection of endangered forests.
They have been presented with a certification for 1,747 trees planted in the U.S.
