03.13.23
After P&G and Buxom Cosmetics, Living Proof is the latest beauty brand to enter the metaverse.
In partnership with experiential e-commerce platform, ByondXR, the science backed haircare company is launching a virtual store.
Upon entering the store, shoppers are welcomed with the Dry Shampoo Center, showcasing the Perfect Hair Day Dry Shampoo and Advanced Clean Dry Shampoo. Customers can then experience an AI Hair Quiz to find their individualized hair routine, get an inside look at Living Proof’s salon in their Boston HQ, learn how to properly recycle beauty products with Terracycle, and purchase hair care products directly from the virtual store.
As part of its patented technology, ByondXR has leading virtual shopping abilities and offers an interactive, educational game within the platform. The gamified elements encourage users to continue navigating the space, incentivizing with free samples rewarded to users who find a 3D Fortifying Tech easter egg hidden within the space.
In partnership with experiential e-commerce platform, ByondXR, the science backed haircare company is launching a virtual store.
A 3D, 360-Degree Experience
The virtual store allows consumers to browse product offerings and brand heritage through a digitalized, immersive, and interactive online shopping experience. Utilizing extended reality as the enabling technology, the HD-quality, 3D and 360-degree experience features four highly interactive virtual rooms and a groundbreaking, category first AI Quiz, all designed with the brand's ethos and aesthetic in mind.Upon entering the store, shoppers are welcomed with the Dry Shampoo Center, showcasing the Perfect Hair Day Dry Shampoo and Advanced Clean Dry Shampoo. Customers can then experience an AI Hair Quiz to find their individualized hair routine, get an inside look at Living Proof’s salon in their Boston HQ, learn how to properly recycle beauty products with Terracycle, and purchase hair care products directly from the virtual store.
As part of its patented technology, ByondXR has leading virtual shopping abilities and offers an interactive, educational game within the platform. The gamified elements encourage users to continue navigating the space, incentivizing with free samples rewarded to users who find a 3D Fortifying Tech easter egg hidden within the space.
