03.16.23
As Dial (a Henkel brand) celebrates its 75th Anniversary, the brand is going through a refresh and evolving its collection of body care products with a new and improved line of Dial Body Wash.
This innovative line of 15 products will feature both established and new scents to evoke the nostalgia of the brand but with a formula upgrade to cleanse deep while being gentle on skin.
Dial prides itself on delivering body wash formulas that leave skin feeling soft, fresh, and restored. The upgraded body washes will continue to deliver on these qualities with the new innovative Hydraclean Complex which includes Vitamin E. Furthermore, the new and improved body wash line is gentle on skin, removes dirt and impurities, and leaves the skin feeling deeply cleansed and hydrated. The mild formulas are dermatologist tested, pH balanced, free from Parabens, Phthalates, Silicones, Sulfated Surfactants and approved as cruelty free under the Leaping Bunny program.
The new and improved body washes are now available in an assortment of hero scents plus two new scents:
Honoring Dial brand's commitment to sustainability, the upgraded 16oz and 21oz body wash packaging is made from 100% recycled plastic in new ergonomically improved bottles.
"At Dial, we are committed to evolving our products to meet the needs of today's consumer. The enhancement of our body washes, featuring improved packaging and advanced formulations, help consumers 'Dial Up' to be their best selves mentally, and physically. Now with 100% recycled packaging and HYDRACLEAN COMPLEX, our new body washes cleanse deep while being gentle on skin, leaving it feeling healthy and renewed,” said Vildan Oenpeker-Cerci, Senior Vice President Marketing North America. “We are proud to be leading the way in creating a more sustainable future for generations to come while providing the highest quality products. Our goal is to help our consumers feel confident and ready to conquer anything."
The new Dial Body Washes will retail for $4.49 and are available at retailers nationwide beginning March 2023.
This campaign allows Dial to help its consumers be their best self, whether making a small change or a big transformation. When searching for a brand partner to help embody this message Dial looked no further than Melissa Fumero. A busy mother and director/actor, Melissa is the epitome of the woman that does it all yet still prioritizes a moment to "Dial Up" herself.
"We are thrilled to be working with Melissa as our #DialUpYourDay partner! She is someone who identifies with our consumer base and appeals to those who might not always put themselves first. We look forward to working with Melissa and having her continue to spread the word about how she ‘Dial's Up’ and hopefully encourage others to do the same!" Oenpeker-Cerci adds.
Dial bar soap eliminates 99% of bacteria encountered in household settings while cleansing deep and being gentle on skin. It is dermatologist tested, pH balanced, paraben-free, & approved under the Leaping Bunny cruelty free program.
Dial is also proud to continue its work supporting ethical and sustainable palm oil production through its partnership with Solidaridad, an international non-profit that enables farmers and workers to improve their working conditions and produce in better balance with nature.
This innovative line of 15 products will feature both established and new scents to evoke the nostalgia of the brand but with a formula upgrade to cleanse deep while being gentle on skin.
Dial prides itself on delivering body wash formulas that leave skin feeling soft, fresh, and restored. The upgraded body washes will continue to deliver on these qualities with the new innovative Hydraclean Complex which includes Vitamin E. Furthermore, the new and improved body wash line is gentle on skin, removes dirt and impurities, and leaves the skin feeling deeply cleansed and hydrated. The mild formulas are dermatologist tested, pH balanced, free from Parabens, Phthalates, Silicones, Sulfated Surfactants and approved as cruelty free under the Leaping Bunny program.
The new and improved body washes are now available in an assortment of hero scents plus two new scents:
- NEW Dial Calm & Soothe Eucalyptus Mist
- NEW Dial Energize & Boost Berry Burst
- Dial Refresh & Renew Spring Water
- Dial Pamper & Indulge Silk & Magnolia
- Dial Pamper & Indulge Marula Oil
- Dial Calm & Soothe Lavender Jasmine
- Dial Refresh & Renew Coconut Water
- Dial Pamper & Indulge Silk & Seaberry
- Dial Healthy & Sensitive Aloe
- Dial Smooth & Restore Himalayan Sea Salt
- Dial Advanced Clean Gold
- Dial Pamper & Indulge Manuka Honey
- Dial Smooth & Restore Sea Minerals
- Dial Healthy & Sensitive Waterlily
- Dial Advanced Clean Apple Blossom
Honoring Dial brand's commitment to sustainability, the upgraded 16oz and 21oz body wash packaging is made from 100% recycled plastic in new ergonomically improved bottles.
"At Dial, we are committed to evolving our products to meet the needs of today's consumer. The enhancement of our body washes, featuring improved packaging and advanced formulations, help consumers 'Dial Up' to be their best selves mentally, and physically. Now with 100% recycled packaging and HYDRACLEAN COMPLEX, our new body washes cleanse deep while being gentle on skin, leaving it feeling healthy and renewed,” said Vildan Oenpeker-Cerci, Senior Vice President Marketing North America. “We are proud to be leading the way in creating a more sustainable future for generations to come while providing the highest quality products. Our goal is to help our consumers feel confident and ready to conquer anything."
The new Dial Body Washes will retail for $4.49 and are available at retailers nationwide beginning March 2023.
‘Dial Up Your Day’ Campaign
When developing these body washes, Dial looked at their target consumer - who she was and what she wanted. What they learned was that their consumer was status-driven and prioritized her mental, emotional, and physical health. This insight led to the development of the "Dial Up Your Day" campaign.This campaign allows Dial to help its consumers be their best self, whether making a small change or a big transformation. When searching for a brand partner to help embody this message Dial looked no further than Melissa Fumero. A busy mother and director/actor, Melissa is the epitome of the woman that does it all yet still prioritizes a moment to "Dial Up" herself.
"We are thrilled to be working with Melissa as our #DialUpYourDay partner! She is someone who identifies with our consumer base and appeals to those who might not always put themselves first. We look forward to working with Melissa and having her continue to spread the word about how she ‘Dial's Up’ and hopefully encourage others to do the same!" Oenpeker-Cerci adds.
Revamped Bar Soaps
Dial is also 'dialing up' their bar soap portfolio, relaunching with a new look and formula.Dial bar soap eliminates 99% of bacteria encountered in household settings while cleansing deep and being gentle on skin. It is dermatologist tested, pH balanced, paraben-free, & approved under the Leaping Bunny cruelty free program.
Dial is also proud to continue its work supporting ethical and sustainable palm oil production through its partnership with Solidaridad, an international non-profit that enables farmers and workers to improve their working conditions and produce in better balance with nature.
