Maesa Group, which recently acquired a new CEO, has unveiled its newest launch: Fine'ry, a line of luxury-inspired perfumes redefining the fine fragrances category, exclusively at Target.
 
Positioned to disrupt the category at mass with a coveted, boutique fragrance experience, Fine'ry is inspired by some of the most beloved perfume icons in the industry. The collection is a diverse range of fragrances that offer unique and memorable scent experiences curated by the world's top perfumers, without the designer mark ups.
 
Each scent is created with high-quality ingredients and guarantees a long-lasting wear, for under $30. The formulas are clean, vegan, cruelty-free, and free from parabens and phthalates.
 
"Fine fragrance should be an attainable luxury for everyone," says Dana Steinfeld, SVP of Marketing & Product Development. "We were inspired to democratize the category and open up the world of artisanal fragrances. In collaboration with renowned master perfumers, our team designed sophisticated signature scents that are elegant, minimal, and luxurious from the inside out for a fraction of the cost."
 
The product offerings include a range of eau de parfums, body mists, and a discovery set. Fine'ry retails from $14.99 - $27.99 and can be found in Target stores nationally, as well as online at Target’s website.