03.20.23
Jergens says March 20th is now "Glow Day"—and its newly created "holiday" promotes its Natural Glow Tanning Moisturizers.
Jergens Natural Glow Sunless Tanning Moisturizers will enhance natural skin tone—and after about one week, the result is a natural-looking color.
Stephanie Kimutis, senior brand manager for Jergens Skincare, says, "Glow Day serves as the official start of self-tanning season to help our consumers feel and look their best as the weather heats up."
In celebration of Glow Day, Jergens Skincare will gift five lucky fans with a "Glow Kit" including the Jergens Natural Glow product collection and a $150 Summersalt e-Gift card to buy swimwear. Enter to win on Instagram @JergensUS.
The campaign will be supported by organic and paid social media content, influencer partners, national and regional broadcast, national retailer promotion, a consumer sweepstakes, as well as robust media outreach.
