03.21.23
Bath & Body Works, which welcomed a new CEO last year, has announced an expansion of its Gingham fragrance portfolio and its 'Find Your Gingham' campaign.
A recent study conducted by the retailer, polling 2,500 fragrance customers, revealed 52% consider scent a part of their identity. As part of the campaign, on March 31, Bath & Body Works will launch four brand new fragrances, each one inspired by and sharing a key fragrance note with the original Gingham fragrance, while offering a new take and olfactive profile that gives customers the unique opportunity to discover their personal Gingham pick.
Last year, Bath & Body Works introduced the first addition to its Gingham portfolio, Gingham Love, a sweet, warm and blushingly happy blend of sugared red berries, blushing freesia and rose meringue.
Beginning March 22, members of the Bath & Body Works' loyalty program will have exclusive early access to a 5-piece set of Gingham travel-sized fine fragrance mists. The set includes three of the new Gingham fragrances—Gingham Gorgeous, Gingham Fresh and Gingham Vibrant—alongside Gingham and Gingham Love, giving members the added perk and opportunity to try and find their Gingham in anticipation of the full nationwide launch on March 31.
'Find Your Gingham' at Bath & Body Works launches in stores and online beginning March 31.
A recent study conducted by the retailer, polling 2,500 fragrance customers, revealed 52% consider scent a part of their identity. As part of the campaign, on March 31, Bath & Body Works will launch four brand new fragrances, each one inspired by and sharing a key fragrance note with the original Gingham fragrance, while offering a new take and olfactive profile that gives customers the unique opportunity to discover their personal Gingham pick.
Variations on the Original Gingham
The original Gingham is a fragrance that was created in 2019—a fresh, vibrant and happy blend of blue freesia, white peach, fresh clementine, violet and clean musk. The new launches include:- Gingham Gorgeous, featuring notes of pink strawberries, peach nectar and blooming peonies, like a bouquet of flowers in every room of your home.
- Gingham Fresh, featuring fragrance notes of juicy pear, sparkling clementine and fresh daisies, reminiscent of an afternoon walk in fields of green.
- Gingham Vibrant, featuring notes of wild blackberry, candied violet and soft vanilla, like a taste of lush berries on a perfect, sunny day.
- Gingham Legend, featuring notes of rich oak, bergamot and sandalwood reserve, like a quiet library lined with oak shelves.
Last year, Bath & Body Works introduced the first addition to its Gingham portfolio, Gingham Love, a sweet, warm and blushingly happy blend of sugared red berries, blushing freesia and rose meringue.
Beginning March 22, members of the Bath & Body Works' loyalty program will have exclusive early access to a 5-piece set of Gingham travel-sized fine fragrance mists. The set includes three of the new Gingham fragrances—Gingham Gorgeous, Gingham Fresh and Gingham Vibrant—alongside Gingham and Gingham Love, giving members the added perk and opportunity to try and find their Gingham in anticipation of the full nationwide launch on March 31.
'Find Your Gingham' at Bath & Body Works launches in stores and online beginning March 31.
