03.21.23
Following Unilever and Kao Corporation, L’Oréal has become the third global beauty company to invest in sustainable materials company Geno’s venture to develop, produce and commercialize biotechnology-based alternatives to critical ingredients in the formulations of everyday cosmetics, personal care and cleaning products.
L’Oréal’s involvement brings the collective member revenue to over $100 billion with products that reach billions of people. The Geno-led venture is committed to meet growing demand for sustainable ingredients using biotechnology to improve the environmental profile of popular products and meet consumer demand for more traceable supply chains.
As part of its sustainability program, L’Oréal for the Future, the beauty leader has placed an increased focus on partnering with biotechnology innovators with a proven track record, like Geno, to explore, develop and manufacture more sustainable ingredients for the everyday products the world relies on.
“L’Oréal’s commitment further validates Geno’s ability to deliver at scale and accelerates our journey toward reducing global carbon emissions by over 100 million tons in the upcoming years by targeting large-scale material markets. We’re energized to help L’Oréal achieve its bold 2030 goals of incorporating 95% bio-based ingredients for formulas and using packaging materials that are traceable and from sustainable sources,” said Christophe Schilling, CEO, Geno.
He added, “This partnership will further catapult our venture’s mission to the global scale required to meet strong market demand for sustainable products.”
Barbara Lavernos, deputy CEO in charge of research, innovation and technology for L’Oréal, said, “We are thrilled to partner with Geno, whose unique approach to developing alternative biotechnology-based ingredients perfectly aligns with our vision of a more sustainable future. By working together with other beauty players, we can leverage our collective expertise and resources wherever our collective efforts can have a meaningful purpose.”
L’Oréal’s involvement brings the collective member revenue to over $100 billion with products that reach billions of people. The Geno-led venture is committed to meet growing demand for sustainable ingredients using biotechnology to improve the environmental profile of popular products and meet consumer demand for more traceable supply chains.
Creating New Eco-Designed Formulas
Geno will deploy its biotechnology platform, using proprietary engineered microorganisms to ferment plant sugars that produce ingredients to make sustainable surfactants. These new ingredients will be used in a range of L’Oréal’s products, marking an essential step towards L’Oréal’s goals of 100% eco-designed formulas that respect the diversity of aquatic ecosystems and 95% of ingredients from renewable plant-based sources or abundant minerals by 2030.As part of its sustainability program, L’Oréal for the Future, the beauty leader has placed an increased focus on partnering with biotechnology innovators with a proven track record, like Geno, to explore, develop and manufacture more sustainable ingredients for the everyday products the world relies on.
“L’Oréal’s commitment further validates Geno’s ability to deliver at scale and accelerates our journey toward reducing global carbon emissions by over 100 million tons in the upcoming years by targeting large-scale material markets. We’re energized to help L’Oréal achieve its bold 2030 goals of incorporating 95% bio-based ingredients for formulas and using packaging materials that are traceable and from sustainable sources,” said Christophe Schilling, CEO, Geno.
He added, “This partnership will further catapult our venture’s mission to the global scale required to meet strong market demand for sustainable products.”
Barbara Lavernos, deputy CEO in charge of research, innovation and technology for L’Oréal, said, “We are thrilled to partner with Geno, whose unique approach to developing alternative biotechnology-based ingredients perfectly aligns with our vision of a more sustainable future. By working together with other beauty players, we can leverage our collective expertise and resources wherever our collective efforts can have a meaningful purpose.”
