03.22.23
Acqua di Parma (an LVMH brand) has named Giulio Bergamaschi its new chief executive officer.
Effective March 21, Bergamaschi succeeds Laura Burdese, who at the end of 2021 left her post as president and CEO of the Italian beauty company to join fellow LVMH-controlled firm Bulgari as vice president of marketing and communication and member of the executive committee.
In between appointments, Stéphanie Medioni, executive president of LVMH Beauty, was supervising Acqua di Parma. In his new role, Bergamaschi will report directly to Medioni.
In April 2022, Bergamaschi joined LVMH as Strategic Missions Director for Loro Piana. His contribution at the label over the last year was focused on brand strategy and textile excellence's valorization through enhanced client experience and transparency initiatives, like the traceability digital certification with Aura Blockchain Consortium.
Stéphanie Medioni praised Bergamaschi, saying that he is a "seasoned and passionate beauty professional and leader" and added that his "deep sense of international markets and knowledge of the beauty category are critical assets for Acqua di Parma and the division." She believes that the new executive will "further elevate the Maison uniqueness and position as worldwide promoter of Italian lifestyle and craftsmanship."
Effective March 21, Bergamaschi succeeds Laura Burdese, who at the end of 2021 left her post as president and CEO of the Italian beauty company to join fellow LVMH-controlled firm Bulgari as vice president of marketing and communication and member of the executive committee.
In between appointments, Stéphanie Medioni, executive president of LVMH Beauty, was supervising Acqua di Parma. In his new role, Bergamaschi will report directly to Medioni.
Experience
Bergamaschi, a 2004 graduate of Milan's Bocconi University, joined L'Oreal in the same year. He had an 18-year career at the company, where he held several roles, including Global Brand President of Biotherm and General Manager of L'Oreal Paris DMI in China, where he built a solid expertise in product development and communication.In April 2022, Bergamaschi joined LVMH as Strategic Missions Director for Loro Piana. His contribution at the label over the last year was focused on brand strategy and textile excellence's valorization through enhanced client experience and transparency initiatives, like the traceability digital certification with Aura Blockchain Consortium.
Stéphanie Medioni praised Bergamaschi, saying that he is a "seasoned and passionate beauty professional and leader" and added that his "deep sense of international markets and knowledge of the beauty category are critical assets for Acqua di Parma and the division." She believes that the new executive will "further elevate the Maison uniqueness and position as worldwide promoter of Italian lifestyle and craftsmanship."
