03.29.23
Clinique, recently debuted a limited edition Women's Day moisturizer, followed by a new digital retail concept The Clinique Lab, is now expanding its Moisture Surge range.
The new Moisture Surge SPF 28 Sheer Hydrator has launched, along withn Clinique's "Protect your Glow" campaign.
The campaign will include a series of digital and social moments, and in-person brand activations.It will promote the brand's Moisture Surge 100-Hour, and its new formula with SPF, which also includes a free-radical-fighting ingredient, Pro-Vitamin D.
The campaign kicks off on April 14th, in sync with the Coachella music festival in Indio, California, where Clinique will host two off-site activations. The "Clinique Hydration House" invites guests to beat the desert heat and moisturize at the Glow Bar, during a pool party, complete with a DJ on April 14th, 15th, and 16th.
Clinique will also be the exclusive skincare sponsor for the Day Club Palm Springs pool party series during weekends one and two of Coachella, on April 15th - 16 and April 22nd--23rd. The ticketed event is open to the public and music festivalgoers, and will feature a moisture bar, gifting stations, photo moments and more.
More About Moisture Surge SPF 28 Sheer Hydrator
Clinique's new Moisture Surge SPF 28 Sheer Hydrator has a cloud-like consistency, the brand says, and includes its exclusive Aloe Bioferment + HA Complex and Pro-Vitamin D. "It penetrates deep into the skin's surface for all-day stabilizing hydration," the brand states.Beth Guastella, VP general manager, Clinique North America, says, "This campaign is all about hydration and providing consumers with skincare products that protect their outer glow, while inspiring confidence and affirming their inner glow."
More Promotions Throughout the Summer
Clinique says its the "summer of hydration" and has more promotions planned. In April and May, Clinique will host off-campus pool parties in Florida and Arizona, featuring skin prep stations focused on SPF protection and skin hydration. The brand will partner with student organizations and tap its college ambassadors across the country.Clinique is also going on the road with mobile pop-up trucks featuring "hydration stations" in New York, Los Angeles, Miami, and Chicago. The pop-ups will feature expert skincare consultations, product sampling, photo moments, exclusive giveaways, and more.
Clinque's Moisture Surge lineup includes Face Spray Thirsty Skin Relief and Lip Hydro-Plump Treatment. The brand encourages consumers to join the conversation on social media with #CliniqueGlowUp.
