04.04.23
Coty Inc. is bringing back skincare brand ‘philosophy’ with a new brand formulation principle, a new serum, and approval under the Cruelty Free International Leaping Bunny Program.
“It is an exciting time for skincare brands in the Coty portfolio,” says Coty Chief Scientific Officer Dr. Shimei Fan. “philosophy is a beloved brand with loyal consumers who value its authentic approach to beauty, which is reflected in its new formulation principle. Combined with Coty’s deep skincare heritage and innovative IP, it is the perfect timing to give philosophy fans the brand comeback they have been waiting for.”
According to Coty, this daily facial serum acts as a jumpstart for the skin, reactivating and restoring healthy bounce through in-depth hydration and collagen support. Essential actives—molecule grafted vitamin c and hyaluronic acid, plus philosophy’s patented vitality booster—are delivered to optimize their benefits in a gentle way for all skin types, including sensitive.
To receive Leaping Bunny approval, a brand must meet strict global criteria and extend beyond laws governing animal testing. Approval includes checking a brand’s supply chain for animal testing and demands regular ongoing independent audits. Receiving the Leaping Bunny approval reflects Coty’s continued commitment to reducing the impact of its products and operations.
“At Coty, we know that consumers don't want to make trade-offs; they want efficacious, kind to the skin, and cruelty free skincare. As the original feel-good beauty brand, philosophy believes in a better approach to beauty,” says Coty Chief Brand Officer, Prestige Constantin Sklavenitis. “We are thrilled that philosophy has joined the ranks of other Coty brands which are approved under the Cruelty Free International Leaping Bunny Program.”
Beginning in April in the U.S., and rolling out globally in the fall, the brand will introduce philosophy’s new principles and new visual codes—including the distinctive Leaping Bunny logo—across its website, digital campaigns, and in store.
New Formulation Principle
Expanding upon philosophy’s dermatological roots, the brand offers a refreshed formulation principle: dermatologic wisdom. Built up over decades of skincare research, this principle leverages proprietary formulation techniques like encapsulation, microdosing, vectorization, or molecule grafting for superior, scientifically proven product efficacy with targeted, yet gentle delivery to the skin, even on sensitive skin.“It is an exciting time for skincare brands in the Coty portfolio,” says Coty Chief Scientific Officer Dr. Shimei Fan. “philosophy is a beloved brand with loyal consumers who value its authentic approach to beauty, which is reflected in its new formulation principle. Combined with Coty’s deep skincare heritage and innovative IP, it is the perfect timing to give philosophy fans the brand comeback they have been waiting for.”
New Serum
philosophy dose of wisdom bouncy skin reactivating serum is the first product under the new dose of wisdom franchise.According to Coty, this daily facial serum acts as a jumpstart for the skin, reactivating and restoring healthy bounce through in-depth hydration and collagen support. Essential actives—molecule grafted vitamin c and hyaluronic acid, plus philosophy’s patented vitality booster—are delivered to optimize their benefits in a gentle way for all skin types, including sensitive.
Approval Under Cruelty Free International Leaping Bunny Program
philosophy’s approval under the Cruelty Free International Leaping Bunny Program gives the highest assurance that a company has made a genuine commitment to help end animal testing.To receive Leaping Bunny approval, a brand must meet strict global criteria and extend beyond laws governing animal testing. Approval includes checking a brand’s supply chain for animal testing and demands regular ongoing independent audits. Receiving the Leaping Bunny approval reflects Coty’s continued commitment to reducing the impact of its products and operations.
“At Coty, we know that consumers don't want to make trade-offs; they want efficacious, kind to the skin, and cruelty free skincare. As the original feel-good beauty brand, philosophy believes in a better approach to beauty,” says Coty Chief Brand Officer, Prestige Constantin Sklavenitis. “We are thrilled that philosophy has joined the ranks of other Coty brands which are approved under the Cruelty Free International Leaping Bunny Program.”
Beginning in April in the U.S., and rolling out globally in the fall, the brand will introduce philosophy’s new principles and new visual codes—including the distinctive Leaping Bunny logo—across its website, digital campaigns, and in store.
