Friday Collective, part of the Newell Brands portfolio, has launched a new collection of scented candles at Target online and in stores, which includes three exclusive fragrances: 'Free To Be', 'Sunroof's Open', and 'Free Spirit'.
 
"The launch of the Friday Collective core collection, along with the three exclusive fragrances from the Summer Feels collection at Target is exciting for the brand and timed perfect for warm weather," said Lisa McCarthy, President, Home Fragrance at Newell Brands. "These candles are energizing and uplifting and come in bold and vibrant colors that add a warm feel to every space. We hope our candles will set a different tone, and the anticipation of the weekend is the perfect way to capture that idea."
 
The candles from Friday Collective feature a premium soy wax blend, natural fiber wicks, and essential oils.
 
Three of these fragrances are exclusive to Target, including:
 

• Free Spirit: An elixir of soft peony petals, grassy fields, and refreshing honeydew.
• Sunroof's Open: An upbeat mix of peach gummies, creamy coconut milk, and sunny lily.
• Free to Be: An uplifting blend of dewy greens, glittering rain drops, soft rose petals, and grounding wood moss. This fragrance is also the limited-edition Pride fragrance, in support of Rainbow Railroad, a global non-profit based in the United States and Canada with a mission of helping LGBTQI+ individuals seek safety worldwide.

 
Friday Collective is now available in select fragrances in 8 oz. 1-wick in stores and online at Target while supplies last. The product line is also available online.

More Home Fragrance News

The global home fragrance market is expected to reach $9.7 billion by 2027—growing at a CAGR of approx. 5.3% during the forecast period.