04.14.23
Skincare brand Missha, an Able C&C brand, has tapped actress Elizabeth Olsen as its global ambassador and face of its new 'Beauty is Reality' campaign.
Missha's global brand campaign Beauty is Reality aims to capture beautiful moments in daily life and presents the idea that “beauty should not be overly dramatized or based on inflated luxurious sentiments.” Able C&C's Missha chose Elizabeth Olsen as their spokesperson with the belief that her ambition and intelligence transcend her beauty and fame, aligning with the message the campaign aims to convey.
Elizabeth Olsen said, "When Missha approached me with an ambassador opportunity, the most important factor was the message the brand wanted to convey." She added, "Missha's 'Beauty is Reality' represents an innovative and practical message that I can support."
Since its launch in 2000, Missha has strived to offer effective products at affordable prices. Through the brand's latest initiative, Missha aims to strengthen its presence as a global brand by promoting its long-established identity in the international market and further amplifying the excellence of its five best-selling ampoules, which offer tailored solutions for various skin concerns in a new look that embraces the brand's heritage.
The redesigned Missha ampoule packaging combines a minimalist, user-friendly design with "triangular sculptural beauty," reflecting the brand's dynamic identity. The color of each label represents the primary ingredient of the corresponding ampoule, adding a sensory touch.
With the launch of this campaign, Able C&C's Missha expands its presence to 46 countries and over 37,000 retail locations worldwide.
Missha's global brand campaign Beauty is Reality aims to capture beautiful moments in daily life and presents the idea that “beauty should not be overly dramatized or based on inflated luxurious sentiments.” Able C&C's Missha chose Elizabeth Olsen as their spokesperson with the belief that her ambition and intelligence transcend her beauty and fame, aligning with the message the campaign aims to convey.
Elizabeth Olsen said, "When Missha approached me with an ambassador opportunity, the most important factor was the message the brand wanted to convey." She added, "Missha's 'Beauty is Reality' represents an innovative and practical message that I can support."
Since its launch in 2000, Missha has strived to offer effective products at affordable prices. Through the brand's latest initiative, Missha aims to strengthen its presence as a global brand by promoting its long-established identity in the international market and further amplifying the excellence of its five best-selling ampoules, which offer tailored solutions for various skin concerns in a new look that embraces the brand's heritage.
The Products
Launching in the U.S. on May 15, 2023 on Missha’s website are:- Vita C Plus Spot Correcting & Firming Ampoule (Brightening)
- Artemisia Calming Ampoule (Calming)
- Time Revolution Night Repair Ampoule 5X (Smoothing)
- Time Revolution Primestem 100 Lifting Serum (Lifting)
- Bee Pollen Renew Ampouler (Nourishing).
The redesigned Missha ampoule packaging combines a minimalist, user-friendly design with "triangular sculptural beauty," reflecting the brand's dynamic identity. The color of each label represents the primary ingredient of the corresponding ampoule, adding a sensory touch.
With the launch of this campaign, Able C&C's Missha expands its presence to 46 countries and over 37,000 retail locations worldwide.
