Garnier, which tapped Drew Barrymore as a Brand Ambassador earlier this year, has partnered with Loop Industries Inc., a technology company whose mission is to accelerate a circular plastics economy, to pilot the beauty brand’s first Micellar Cleansing Water All-In-1 bottle made of plastic waste previously considered as an unrecyclable material.
 
By revamping Garnier's Micellar Water bottles to be made of 100% recycled polyethylene terephthalate (PET) plastic from previously unrecyclable plastic by Loop Industries, the ambition of both companies is to accelerate the circular plastics economy.

Leveraging Loop’s Unique Depolymerization Technology

Plastic is affordable and convenient, but its mechanical recycling process is limited by various technical constraints. The depolymerization technology uniquely developed by Loop Industries is a major step in tackling the low level of recyclability of plastic and opens new opportunities for industry players.
 
Adrien Koskas, Garnier's Global Brand President, said, "We are proud to be working with Loop Industries to launch the first Garnier Micellar Water bottle made of previously unrecyclable PET plastic waste. This technology has the potential to change the game when it comes to recycling and our partnership demonstrates our continued efforts to bring to market more environmentally friendly packaging, as part of our bold commitment to encourage plastic circularity."
 
Daniel Solomita, Founder and CEO of Loop Industries, added, "This partnership with the Garnier brand is an important step towards making circularity the norm and showcasing that today's waste can be tomorrow's resource. We are proud to work with forward-thinking partners such as Garnier, who are determined to make a positive change."

How Loop’s Technology Works

Loop Industries’ depolymerization technology utilizes low heat and no added pressure to convert low value plastic and polyester fiber waste into 100% recycled virgin-quality Loop PET resin. Loop PET resin is suitable for both food-grade packaging and polyester fiber applications and, if sorted correctly, is infinitely recyclable.
 
This partnership and pioneering recycling process will help Garnier save PET plastic waste that cannot yet be recycled within conventional recycling processes. By combining its Micellar Cleansing Water and Loop Industries' innovative technology, Garnier is taking another step forward in the brand's long-standing commitment to increasingly create more sustainable packaging for their products.
 
This packaging innovation will first hit the shelves in April 2023 in Garnier's largest market, the U.S. and the brand's home market of France.

Other Sustainable Innovations from Garnier

Last year, Garnier has announced a green science-led product innovation in the form of a No Rinse Conditioner, estimated to save 100 liters of water per tube.