04.25.23
Sa Sa, Asia's leading beauty retailing group, is delivering a more personalized online shopping experience—and leveraging the SAP Emarsys Customer Engagement platform to elevate consumer interactions.
In recent years, Sa Sa has built infrastructure and processes to bring customers a seamless OMO experience across a network of physical stores in Hong Kong and Macau, as well as global online platforms.
SAP Emarsys e-Commerce will enable Sa Sa to build on this foundation and pursue a two-pronged approach to customer loyalty that optimizes both acquisition and retention.
The solution allows Sa Sa to collect and analyze data from its various consumer demographics and gain real-time visibility into their shopping and buying preferences. These insights will enable the retailer to build strong activation programs—utilizing marketing automation and real-time personalization to create insights-driven campaigns to drive business outcomes.
Hong Li, director of e-commerce of Sa Sa International Holdings Limited, says, "The SAP Emarsys e-Commerce solutions elevate Sa Sa's customer engagement by offering intuitive and relevant online experiences."
Li adds, "We thrive on staying close to what our customers expect, so it is important to have real-time panoramic visibility of customer data at every point in the customer lifecycle journey. With Emarsys, our data analysis capabilities are continuously improving so we can discover the best way to engage, retain and expand our customer base, with data-driven customer programs."
