04.28.23
Materials, design, and packaging formats are all evolving quickly—how will beauty brands, package designers, and packaging suppliers move forward? And what are they doing now?
We asked beauty industry executives these questions and listed their responses as quotes about sustainability—now and in the future.
We spoke to package designers, packaging suppliers, and the beauty brand executives shown above. They are:
Top row, left to right—
- Westman Atelier's Angela Piner
- Beautycounter's Jen Lee
- Dr. Dennis Gross Skincare's Dennis Gross
- Purlisse's Jennifer Yen
- Estee Lauder Companies' Jil Tomandl
- Monat Global's Laura Garratt
- RÓEN's Tiffany Scott
- e.l.f. Beauty's Laura Otani
- Natura's Renata de Paula Eduardo da Fonseca
Here are a few highlights from our interviews:
"PCR plastic has become a wonderful option to help reduce our impact on the environment. The technology is there to make components with 100% PCR; however, many times it’s too costly..." says Tiffany Scott, founder and CEO of RÓEN.
Jil Tomandl, VP, Product Development & Innovation, West Coast Brands, at the Estee Lauder Companies, agrees but says, "The cost for sustainable materials can be expensive and the business model for refillable packaging can be a challenge, but thankfully, it’s starting to change."
Jen Lee, chief impact officer at Beautycounter, points out that design is a crucial part of sustainability. She says, "Designing for circularity, including refillable, recycled, recyclable packaging, is one of the biggest opportunities to boost sustainability for our brand and the industry overall."
Jil Tomandl also mentions the other issues that will be a greater concern for brands in the near future, saying, "In addition to sustainability, inclusivity, and social impact are also growing movements."
What did others say? See the feature article:
Beauty Execs Talk Sustainable Packaging—Current Trends & What Lies Ahead
