04.28.23
Global beauty company Unilever has joined forces with Superdrug and charity Beauty Banks to tackle hygiene poverty in the UK.
From April 19 to May 16 2023, Unilever will donate one Dove product to Beauty Banks for every two selected Dove products purchased at Superdrug, either in-store or online.
Over 400 Superdrug stores in the UK will host Unilever’s first in-store fixture with Beauty Banks. Each unit will have a scannable QR code to direct shoppers to the Beauty Banks website to find out more about the charity and its work to end hygiene poverty.
Chris Barron, General Manager, Unilever UKI Personal Care says, “We know that hygiene poverty remains a significant issue in the UK and affects the physical and mental wellbeing of many. We want to be able to make a real change at scale, which is why we are working with two influential partners to make this a reality.”
Jo Jones, Co-founder, Beauty Banks says, “The partnership between Beauty Banks and Dove is truly special and exciting as we share common values and a mission to use beauty as a power for good. It's a dream come true to work with a brand that shares our purpose for positively impacting people's lives whilst driving awareness of hygiene poverty and donations to our cause.”
From April 19 to May 16 2023, Unilever will donate one Dove product to Beauty Banks for every two selected Dove products purchased at Superdrug, either in-store or online.
Positively Impacting People’s Lives
Many people in the UK are going without washing, brushing teeth or applying deodorant because they can’t afford soap, shampoo or toothpaste. This can leave people feeling embarrassed and can negatively impact their mental health and confidence. As part of Dove’s ongoing Self-Esteem project, donating products through this campaign is another step in building positive body confidence for those in need.Over 400 Superdrug stores in the UK will host Unilever’s first in-store fixture with Beauty Banks. Each unit will have a scannable QR code to direct shoppers to the Beauty Banks website to find out more about the charity and its work to end hygiene poverty.
Chris Barron, General Manager, Unilever UKI Personal Care says, “We know that hygiene poverty remains a significant issue in the UK and affects the physical and mental wellbeing of many. We want to be able to make a real change at scale, which is why we are working with two influential partners to make this a reality.”
Jo Jones, Co-founder, Beauty Banks says, “The partnership between Beauty Banks and Dove is truly special and exciting as we share common values and a mission to use beauty as a power for good. It's a dream come true to work with a brand that shares our purpose for positively impacting people's lives whilst driving awareness of hygiene poverty and donations to our cause.”
