05.04.23
Batiste invited students to spend time positively impacting their mental health during metal Health Awareness Week—and its "Refresh & Reflect" event, as a part of its new marketing campaign.
Batiste toured three college campuses across the U.S., inviting students to participate in on-campus group fitness classes and make meaningful connections with friends and peers. The aim was to refresh their mood and reflect on their mental wellbeing.
Batiste's Refresh & Reflect events launched on May 2nd in Los Angeles at UCLA, co-hosted by the brand's Mental Health Expert Dr. Courtney Tracy (@the.truth.doctor) and fitness instructor and influencer Katie Austin (@katieaustin).
"Taking time to practice uplifting habits and routines that you love can positively change your mindset – from regular exercise and practicing meditation, to connecting with friends and reciting positive affirmations daily," said Dr. Courtney Tracy, LCSW, PsyD.
The brand brought similar events to two additional schools including Texas A&M University on May 2nd in College City, TX with instructor and influencer Katie Pierce (@katiepierce_fit), as well as University of Maryland on May 3rd in College Park, MD with instructor and influencer Katie Johnson (@happyfitkatie).
Before and after the fitness class, students on each college campus were invited to visit Refresh & Reflect stations to refresh their hair with Batiste products.
Stacey Ramstedt, VP of Marketing for Batiste, says, "Through last year's Batiste Recess Tour, we realized how valuable taking moments to refresh can be for college students in terms of supporting their mental wellbeing and it inspired us to launch this year's cause marketing campaign, including our Refresh & Reflect events. "
