05.05.23
Cleverman, a grooming brand offering customizable beard and hair color solutions for men, has raised seed funding from L’Attitude Ventures, along with participation from Fab Co-Creation Studio Ventures and angel investors, bringing its total round funding to $1.8 million.
The company plans to use capital to invest in research, product innovation, e-tailer expansion, and brand awareness in order to meet their growing consumer demand.
Funding was accelerated by L’Attitude Ventures, a purpose-led venture capital firm that invests exclusively in early-stage, U.S. Latina/o led and owned companies with high growth potential.
Committed to clean, vegan and made with good-for-you ingredients and a proprietary Organic Triple Oil System, Cleverman’s out-of-the-box, personalized male grooming products deliver long-lasting, natural-looking results.
The brand's customized hair and beard dye products come in over +10,000 combinations of nourishing formulas generated by its 3-minute personalized quiz that helps consumers find tailor-made colors, tools and techniques to meet their personal care goals. The hair dye kits also come complete with hair and beard care, applicators, and tools that are meant to work together to restore the look and health of hair.
“We are absolutely ecstatic to have such an incredible team of investors join us for our seed round. Their support will be instrumental in taking Cleverman to the next level, and we couldn't be more confident in our ability to succeed,” said Barreto.
“Our journey has been nothing short of amazing since we sold our first product two years ago,” Barreto added. “With our recent funding, I'm excited to see what the future holds for Cleverman and can't wait to see us take flight to even higher levels!"
The company plans to use capital to invest in research, product innovation, e-tailer expansion, and brand awareness in order to meet their growing consumer demand.
Funding was accelerated by L’Attitude Ventures, a purpose-led venture capital firm that invests exclusively in early-stage, U.S. Latina/o led and owned companies with high growth potential.
About Cleverman
Officially launched in March 2021 by entrepreneur and P&G and Revlon industry veteran, Carlos Barreto, Cleverman is disrupting the $200 billion global men’s grooming industry by streamlining the shopping experience and reimagining at-home grooming for men with customized and made-to-order professional hair and beard color solutions.Committed to clean, vegan and made with good-for-you ingredients and a proprietary Organic Triple Oil System, Cleverman’s out-of-the-box, personalized male grooming products deliver long-lasting, natural-looking results.
The brand's customized hair and beard dye products come in over +10,000 combinations of nourishing formulas generated by its 3-minute personalized quiz that helps consumers find tailor-made colors, tools and techniques to meet their personal care goals. The hair dye kits also come complete with hair and beard care, applicators, and tools that are meant to work together to restore the look and health of hair.
“We are absolutely ecstatic to have such an incredible team of investors join us for our seed round. Their support will be instrumental in taking Cleverman to the next level, and we couldn't be more confident in our ability to succeed,” said Barreto.
“Our journey has been nothing short of amazing since we sold our first product two years ago,” Barreto added. “With our recent funding, I'm excited to see what the future holds for Cleverman and can't wait to see us take flight to even higher levels!"
