05.15.23
LolaVie, Jennifer Aniston's plant-powered haircare brand, is announcing its first retail partner—Ulta Beauty. It marks LolaVie's first entry into brick and mortar.
Ulta Beauty guests can shop the full range of LolaVie products in all 1,350+ Ulta Beauty locations and on the retailer's website.
"The idea for LolaVie started years ago," says founder, Jennifer Aniston. "We launched in 2021 and since then, the brand's success has exceeded my wildest expectations! Now, we're launching into Ulta Beauty, the largest beauty retailer in the U.S. I'm thrilled that more people can experience and witness the magic of LolaVie for themselves online and now in-store."
LolaVie's launched its first product, Glossing Detangler, in 2021—and it was an immediate success. The brand celebrated its one-year anniversary last year with the launch of the Restorative Shampoo and Conditioner.
LolaVie chose Ulta Beauty due to its diverse assortment that is accessible, the brand says, making the partnership a natural next step for growth.
Monica Arnaudo, chief merchandising officer, Ulta Beauty, says, "With beauty enthusiasts continuing to prioritize their personal values, we're proud to exclusively offer a brand that aligns so seamlessly with conscious-minded consumers seeking effective solutions that are both good for people and the planet. We know our guests will embrace LolaVie with enthusiasm and we're thrilled to be part of this exciting next chapter helping unlock new possibilities for her brand."
