05.15.23
NYX Professional Makeup debuted its 'Game Out Loud' pride campaign, bringing awareness to anti-LGBTQIA+ bullying in the online gaming world.
Nearly 90 percent of LGBTQIA+ gamers have been harassed about their identities online. With the launch of the 'Game Out Loud' campaign, the brand aims to target hate by creating safe spaces both in the metaverse and in real life. NYX Professional Makeup will also be advocating for LGBTQIA+ individuals by offering education and allyship training nationwide.
This year's campaign imagery features five LGBTQIA+ talents who bring their passion to life through makeup artistry reflective of their favorite games—two are shown above.
NYX Professional Makeup celebrates the LGBTQIA+ community year-round through its Proud Allies for All campaign in partnership with the Los Angeles LGBT Center. Through donations, community events, volunteering, and training, the brand is committed to allyship in action.
To date, NYX Professional Makeup has donated more than $500,000 to various global LGBTQIA+ organizations, including the Los Angeles LGBT Center. Since the partnership with the Los Angeles LGBT Center began, the funds have supported its youth outreach program, training allies, providing meals and services for youth experiencing homelessness, and scholarships.
"Our longstanding allyship to the LGBTQIA+ community is a major pillar of our brand values," said Nicolas Vissat, Assistant Vice President, US Marketing at NYX Professional Makeup. "NYX Professional Makeup stands for artistry for all, and proudly advocates for the community's freedom of expression online and offline."
The brand is activating safe spaces online on Roblox, Twitch, and on its website.
Photos: @lillyteel via Instagram @nyxcosmetics and gamer glitchxcity
