05.15.23
Coty's CEO Sue Y. Nabi announced two new launches in Grasse, France on May 13th—an innovative new serum by Orveda and the debut of Infiniment Coty Paris, Coty's most ambitious fragrance project to date.
Nabi spoke at a gala launch event held at the renowned Villa Botanica on the eve of the Cannes Film Festival. Over 100 guests, including celebrities and beauty editors, listened as Nabi outlined Coty's plans to fuse art, science, and sustainability.
“At Coty, we firmly believe that no one can control or dictate what is, or is not, beautiful. The future of beauty we strive to create is one anchored in a deep respect for, and commitment to, infinite expressions of individual beauty and experiences,” said Nabi.
“This ethos is embodied in our latest innovations, Orveda’s new Omnipotent Concentrate serum, which I believe is perhaps the most potent serum of all time. Infiniment Coty Paris, our most ambitious fragrance project to date, aims to usher in a new era for fragrances and perfumery, representing to fragrance what Orveda is to skincare,” she said.
Nabi also mentioned Coty’s 30-year partnership with DKMS, one of the most significant non-profit organizations in the fight against blood cancer, as well as the largest stem cell donor center worldwide.
Orveda's OmniPotent Concentrate Serum
Ultra-premium skincare brand Orveda celebrated the future of skincare at the gala event, as it continues its quest for skin health, by pushing the boundaries of cellular longevity.The new OmniPotent Concentrate serum "sits at the crossroads of scientific innovation in the areas of microbiome and cellular longevity,” said Orveda CEO Nicolas Vu.
“OmniPotent Concentrate has shown very strong clinical results and is expected to further cement Orveda’s leading position at the nexus of innovation, beauty, and wellness,” Vu said.
The brand will collaborate with the Azzedine Alaïa Foundation to sponsor aspiring fashion designers from across Africa and Asia.
The Infiniment Coty Paris Collection Will Launch in 2024
The Infiniment Coty Paris collection will ultimately include a range of fourteen diverse scents. It is expected to be launched globally in 2024.It will be the first fragrance with patents pending for both the formulation and the packaging.
“Infiniment Coty Paris is a creation that marks a natural progression for Coty...Today’s announcement is a small teaser of all that is to come in the coming months, when we unveil the full extent of this exciting project to consumers across the globe,” said Nabi.
Infiniment Coty Paris will celebrate wide-ranging forms of modern beauty, and has partnered with the 1-54 Contemporary African Art Fair to showcase innovative works from artists across Africa. 1-54 is the first and only international art fair dedicated to highlighting contemporary art from Africa and its diaspora. Two of the works selected as part of the collaboration were displayed at the event at Villa Botanica.
Take a look at photos from the event at the Moodie Davitt Report.
Photo above on left via Instagram @cotyinc , see the post below
