05.18.23
The A Method, a medical grade skincare line created by celebrity dermatologist Dr. Tina Alster and skincare formulation expert Angelia Inscoe, is shifting its "ethos" to a more "pro-age" message that encourages women to embrace beauty at any age.
The brand's goal is “to bring a more positive approach to the idea of aging and convey that proper skincare is not about reversing time; it's about caring for yourself and enhancing your natural features and beauty – because healthy skin is beautiful skin.”
Inscoe says, "As consumers, we are told to dislike our wrinkles. This prompts us to search for a product that helps tone them down a bit but deep down inside we know there is no way we can avoid getting them because it's simply part of the natural course of aging."
While the signs of aging have become a negative term in the minds of many skincare users, The A Method strives to help create a culture that values healthy aging as a testament to strength, wisdom, and a life well-lived.
The brand is taking a stance and making changes in the way we think about aging:
Terms the brand is avoiding include: Age-defying, youth-enhancing, ageless, turn back the clock, stop time, anti-aging, ageless
Terms the brand has shifted to include: Radiance-boosting, skin-strengthening, skin-conditioning, vitality-boosting, skin-resilience, skin-brightening, skin-nourishing, the concept of inner beauty reflection and the promotion of healthy skin versus "youthful" skin
The brand's goal is “to bring a more positive approach to the idea of aging and convey that proper skincare is not about reversing time; it's about caring for yourself and enhancing your natural features and beauty – because healthy skin is beautiful skin.”
Inscoe says, "As consumers, we are told to dislike our wrinkles. This prompts us to search for a product that helps tone them down a bit but deep down inside we know there is no way we can avoid getting them because it's simply part of the natural course of aging."
While the signs of aging have become a negative term in the minds of many skincare users, The A Method strives to help create a culture that values healthy aging as a testament to strength, wisdom, and a life well-lived.
How The A Method is Shifting the "Ethos"
Director of Marketing for The A Method, Caleb Lindsey adds, "Language shapes our thoughts, and our thoughts shape our identity. The words we choose to describe ourselves have the power to either empower or limit our sense of self and while it seems small, the effect of using words that uplift, inspire, and encourage rather than paint negativity in the mind about the self can be immeasurable."The brand is taking a stance and making changes in the way we think about aging:
Terms the brand is avoiding include: Age-defying, youth-enhancing, ageless, turn back the clock, stop time, anti-aging, ageless
Terms the brand has shifted to include: Radiance-boosting, skin-strengthening, skin-conditioning, vitality-boosting, skin-resilience, skin-brightening, skin-nourishing, the concept of inner beauty reflection and the promotion of healthy skin versus "youthful" skin
The A Method's Mission
The brand’s mission is:- To help women protect, maximize, and feel proud to showcase the health, vitality and beauty of their skin throughout their lives.
- To preserve and promote the health, vitality, and beauty of women through clean ingredients and unique formulations that simplify skincare with the goal of making it easier to care for skin.
- To see The A Method as a dedicated team of skincare specialists here to help women (and men) improve their "self-talk" and empower their sense of confidence through the use self-care and healthier skincare habits.
