05.22.23
This fall, Bath & Body Works is venturing into the laundry category as it launches its first ever fabric care collection.
“We are constantly looking for ways to elevate our brand, optimize our core business and bring innovative new ideas to Bath & Body Works customers,” said Julie Rosen, president at Bath & Body Works. “Knowing our customers love to experience their favorite fragrances in a multitude of ways, we’re looking forward to leveraging our core strengths and competitive advantage in fragrance and innovation to expand into this brand-new category.”
Beginning today through May 29, members of My Bath & Body Works loyalty program can cast their votes for their favorite fragrance across 14 Bath & Body Works-exclusive scents coming to the fabric care category later this year.
"Our customers guide every decision we make so we’ve integrated voting technology within our loyalty platform to enable customers to directly influence how we launch products for the first time ever," said Jamie Sohosky, chief marketing officer at Bath & Body Works. "We’re tapping our most loyal customers to tell us which fragrances they want to shop first because we want to help create a deeper personal connection to the fragrances they love.”
The five fragrances that receive the most votes will be available in an early access shopping event exclusively for loyalty members prior to the full collection launch this fall. In addition to determining which fragrances will launch first, members will have the opportunity to sample the fabric care products before anyone else as part of a limited-time members-only event — details will be revealed exclusively in the My Bath & Body Works App.
"With this voting campaign, our passionate customer base will be able to impact Bath & Body Works like never before," said Sohosky. “This is yet another innovative perk we’re excited to offer members of our award-winning loyalty program.”
“We are constantly looking for ways to elevate our brand, optimize our core business and bring innovative new ideas to Bath & Body Works customers,” said Julie Rosen, president at Bath & Body Works. “Knowing our customers love to experience their favorite fragrances in a multitude of ways, we’re looking forward to leveraging our core strengths and competitive advantage in fragrance and innovation to expand into this brand-new category.”
Bringing Familiar Fragrances to a New Medium
The launch of the laundry category is a direct result of customer requests to bring the retailer’s fragrances to laundry care. Bath & Body Works’ consumer research indicates that 77% of shoppers love getting complimented about the scent they wear, and the company is seizing the opportunity to give consumers a way to bring their favorite fragrances to yet another part of their lives.Beginning today through May 29, members of My Bath & Body Works loyalty program can cast their votes for their favorite fragrance across 14 Bath & Body Works-exclusive scents coming to the fabric care category later this year.
"Our customers guide every decision we make so we’ve integrated voting technology within our loyalty platform to enable customers to directly influence how we launch products for the first time ever," said Jamie Sohosky, chief marketing officer at Bath & Body Works. "We’re tapping our most loyal customers to tell us which fragrances they want to shop first because we want to help create a deeper personal connection to the fragrances they love.”
The five fragrances that receive the most votes will be available in an early access shopping event exclusively for loyalty members prior to the full collection launch this fall. In addition to determining which fragrances will launch first, members will have the opportunity to sample the fabric care products before anyone else as part of a limited-time members-only event — details will be revealed exclusively in the My Bath & Body Works App.
"With this voting campaign, our passionate customer base will be able to impact Bath & Body Works like never before," said Sohosky. “This is yet another innovative perk we’re excited to offer members of our award-winning loyalty program.”
