05.23.23
Mielle Organics, a multicultural hair care brand that was acquired by P&G earlier this year, has signed LSU Tigers basketball player Angel Reese as its newest ambassador—marking Reese’s first major beauty deal.
Throughout the partnership, Reese's activation with the brand will include marketing, social media, events and a limited-edition product bundle.
She is known not only for her skills on the court, but also her glam off the court. Reese was recently featured in the 2023 Sports Illustrated Swimsuit Issue.
Reese has been outspoken about beauty and hair care brands missing out on opportunities in working with college athletes and athletes overall. In a recent interview, the "Bayou Barbie" gushed over her curls and shared that she'd love to work with Mielle. Noting Reese's affinity for the brand, Mielle reached out to her.
"Athletes are the ideal beauty icons and brand ambassadors," said Reese. "I put it out there that I wanted to work with more beauty brands, and I'm so excited to be working with Mielle! I'm a longtime user and fan of the brand so this is the perfect partnership. I can't wait to share more with my fans and introduce my new Mielle bundle. The last several months have been a whirlwind. I feel really blessed."
“Angel is a rising star with bold beauty, confidence, strength and must-have edges who uses and genuinely loves Mielle products. Angel's fun personality and ability to connect authentically with her fans make her a perfect addition to the Mielle family. She is THAT girl, and we are so thrilled to have her as our newest ambassador," shared Mielle's founder and CEO Monique Rodriguez.
Throughout the partnership, Reese's activation with the brand will include marketing, social media, events and a limited-edition product bundle.
About Reese
Reese led the LSU Lady Tigers to a National Championship victory against the University of Iowa's Hawkeyes this past April in the 2023 NCAA women's basketball March Madness tournament. Reese was also named the Most Outstanding Player in the NCAA tournament.She is known not only for her skills on the court, but also her glam off the court. Reese was recently featured in the 2023 Sports Illustrated Swimsuit Issue.
Reese has been outspoken about beauty and hair care brands missing out on opportunities in working with college athletes and athletes overall. In a recent interview, the "Bayou Barbie" gushed over her curls and shared that she'd love to work with Mielle. Noting Reese's affinity for the brand, Mielle reached out to her.
"Athletes are the ideal beauty icons and brand ambassadors," said Reese. "I put it out there that I wanted to work with more beauty brands, and I'm so excited to be working with Mielle! I'm a longtime user and fan of the brand so this is the perfect partnership. I can't wait to share more with my fans and introduce my new Mielle bundle. The last several months have been a whirlwind. I feel really blessed."
“Angel is a rising star with bold beauty, confidence, strength and must-have edges who uses and genuinely loves Mielle products. Angel's fun personality and ability to connect authentically with her fans make her a perfect addition to the Mielle family. She is THAT girl, and we are so thrilled to have her as our newest ambassador," shared Mielle's founder and CEO Monique Rodriguez.
