05.23.23
Perfect Corp. wants to help women-owned and minority-owned beauty brands succeed in our highly competitive industry—so the tech company is offering its virtual makeup try-on tool for free.
Perfect Corp. created the artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions that many major brands use and rely on as part of their ecommerce sales strategy. Its tools are highly effective for selling beauty direct-to-consumers online.
Indie beauty brand owners and retailers can apply for Perfect Corp.'s Small Business Beauty Tech Accelerator program to get use of the virtual try-on tool for free for six months. The program aims to support women and minority-owned small beauty brands and retailers, to help grow their business.
Having successfully scaled from a startup in 2015, Perfect Corp.’s AR virtual try on technology has since grown to help over 500 brands around the globe to modernize and personalize their shopping journeys.
Perfect Corp.’s innovative self-service AR makeup virtual try-on solution for web solves a major pain point in beauty retail by allowing brands to digitize their offerings across 7 product categories including foundation, mascara, lip color, blush, eyelashes, eyeliner, and eyeshadow. Customers are able to try-on and experiment with beauty products virtually to discover their perfect shade.
Perfect Corp. says its technology helps brands rack up as much as a 2.5x increase in sales conversion, with a 40% increase in average order value—and a significant decrease in product returns.
Alice Chang, Perfect Corp.'s CEO and founder, says she is committed to helping nurture and develop new businesses.
“As AR and AI technology becomes an essential tool to engage consumers and provide personalized shopping experiences, our mission is to democratize access to these transformative digital innovations and make these tools accessible to brands of all sizes”, says Chang,
“With these powerful solutions, brands can reimagine the consumer experience, provide personalized beauty to all, and unlock new opportunities for growth,” she adds.
