05.25.23
The New York Society of Cosmetic Chemists (NYSCC) held its annual Suppliers’ Day on May 2-3 at the Javits Convention Center in New York.
The event, hailed as the most important ingredients and raw materials exhibition in North America, is increasing its focus on consumer brands—and upcoming independent beauty brands.
The Indie 360 Pavilion was a highlight of the show. Daniela Ciocan, an exhibition and marketing industry veteran, curated and hosted the special pavilion in partnership with her consulting firm, Access Beauty Insiders.
Indie 360 featured 14 beauty companies that showcase innovation across all categories, including skin and body care, hair, intimate wellness, and oral care. Innovations that these indie brands are developing and marketing include products featuring bioengineered ingredients, waterless formulas, and intimate care innovations—along with sustainable oral care, Korean herbal medicinal-inspired remedies, and genderless beauty.
14 Indie Beauty Brands Showcased at Indie 360
Here are the 14 beauty brands featured in the Indie 360 Pavilion at NYSCC Suppliers' Day 2023:
1. ALEXANDRA ORGANIC
Alexandra Organic is a full range of hair care and makeup founded in Greece and inspired by Greek mythology, with its heritage of healing plants. Founder and CEO Klea Alexandra is shown in the lead photo above.Alexandra is a chemical engineering graduate who was inspired to develop hair products to meet her own hair's needs. After five years on the market in Europe, the brand is expanding to the U.S.
2. ANELEY COSMETICS
Aneley Cosmetics is a brand made with clean ingredients—and markets Passover Makeup and Shabbat Makeup. Products are made in the US and contain natural ingredients that are anti-inflammatory.Yelena Kalendareva, a salon operator and makeup artist in Brooklyn, is the company's founder.
3. ELIMS
Elims' founder, Belinda Lau (shown in the lead photo above) says the brand is building the future of sustainable oral care.Crafted by dentists and biomedical engineers, its mission is to advance human health while reducing waste for the planet.
4. INA LABS
Ina Labs' co-founders Susan Goldsberry, world-renowned cosmetic chemist, and Dr. Beri Ridgeway, a leading OB/GYN, develop clinically-tested skincare products made with clean ingredients for a woman's most intimate skin.The packaging features a high-end look, with tubes, pump bottles, and droppers.
INA Labs won the NYSCC People's Choice Award. Goldsberry is shown in the lead photo above accepting the award from Daniela Ciocan.
5. MADAME LEMY
Madame Lemy is an all-natural, luxurious body care brand. Its products feature a unique powder formula, designed to use as a deodorant, body powder, dry shampoo and more.WATCH: Daniela Ciocan speaks to Madame Lemy's founder, Holly Eve, about her logo design & more
6. MANIFEST BEAUTY
Manifest Beauty is a clean, vegan, and cruelty-free brand that empowers women to unleash their best selves through lip plumpers that amplify self-love and high vibrations.
7. NICOLE RAVACHI
Nicole Ravachi offers genderless beauty for all skin types in LATAM. Its mission is to simplify skincare and make beauty more accessible.
Shown above is its best-selling all-purpose stick makeup—perfect for cheeks and lips.It is sold in a kit with a mirror.
8. NULASTIN
Nulastin's founder Lea Garcia says the brand focuses on performance-driven, science-backed, ethically-derived products. Its elastin-replenishment products are formulated for lashes, brows, hair, and skin. Nulastin sells bridal and travel kits, including the "Love" kit shown above.
9. PALMLESS
Palmless features the sustainable palm oil alternative, Torula Oil. The nourishing oil is a lightweight moisturizer for face, body, and hair. The luxe bio-designed oil is made from yeast, not from trees—and it contains unique carotenoids and sterols found only in the fungal kingdom.Biotech company C16 Biosciences launched Palmless as a D2C product, but the company wants to help other beauty brands formulate palm-oil-free products.
10. RAAKA’S WORLD
Raaka's World is an innovative beauty brand founded by Dr. Shobana Vankipuram, a first-generation physician. Her mission is to empower women through easy, authentic, transformative self-care experiences.
11. REPÚBLICA SKIN
Republica Skin's star product is its Sugar Body Polish. The waterless formula features a rich blend of naturally derived oils and butters paired with finely milled, organic sugar. The eco-friendly product creates "a sensorial gentle exfoliation," the brand says.
12. ROOTS PROFESSIONAL/CLUB ROOTS
Roots Professional brings the most complete cosmeceutical science for superior hair growth to the salon market. Club Roots carries this tradition for both men and women into mass retail and more.
13. SIX GLDN
Six Gldn is transformative skincare for every skin type. Crafted with powerful botanicals and Korean herbal medicine it’s formulated for maximum results in five steps.
