06.01.23
Selva Ventures, a venture capital firm dedicated to partnering with consumer brands that promote healthier living, has successfully closed its second fund of $34 million.
Backers included Unilever Ventures, PagsGroup and Obelysk. The addition of these strategic partners further positions Selva Ventures to accelerate the growth of emerging companies across health, wellness, beauty and personal care.
"Health and wellness is a powerful driver of the consumer economy," said Kiva Dickinson, founder and managing partner of Selva Ventures. "We believe that by supporting brands that offer new and engaging products we can simplify and enhance the way people lead healthier lives. Our goal and mission is to make healthier living more accessible, affordable and enjoyable."
Kaplan explained, "Beauty is an incredibly emotional category, where both brand and product innovation are crucial. We aim to support emerging brands that provide innovative products that resonate emotionally with consumers, ultimately making self-care easier, more affordable, and more enjoyable." In line with this strategy, Selva Ventures has led investments in OneSkin (longevity skincare) and Crown Affair (clean, luxury haircare).
Selva Ventures also prides itself on supporting a diverse group of entrepreneurs who reflect the preferences and demographics of an evolving consumer landscape. Over 50 percent of the firm's portfolio companies to date have female or minority founders. Moreover, several portfolio companies offer environmentally-friendly products, aligned with the increasing importance of sustainability for health-conscious consumers.
Backers included Unilever Ventures, PagsGroup and Obelysk. The addition of these strategic partners further positions Selva Ventures to accelerate the growth of emerging companies across health, wellness, beauty and personal care.
About Selva
Launched in 2019 with a $10 million first fund, Selva Ventures has invested in leading better-for-you brands including MUDWTR (coffee alternative), Native Pet (pet supplements), Mid-Day Squares (functional chocolate) and Cake (sexual wellness). The firm focuses on Seed and Series A startups with proven early momentum, and supports their traction with capital and resources across finance, operations and retail partnerships."Health and wellness is a powerful driver of the consumer economy," said Kiva Dickinson, founder and managing partner of Selva Ventures. "We believe that by supporting brands that offer new and engaging products we can simplify and enhance the way people lead healthier lives. Our goal and mission is to make healthier living more accessible, affordable and enjoyable."
Emphasis on Beauty and Personal Care
Selva takes pride in providing both deep expertise and emotional support to entrepreneurs it works with. As it expands its capital base, it is diversifying its areas of focus, with a particular emphasis on the beauty and personal care sector. Madeline Kaplan, Principal at Selva Ventures, joined the firm last year to spearhead this effort.Kaplan explained, "Beauty is an incredibly emotional category, where both brand and product innovation are crucial. We aim to support emerging brands that provide innovative products that resonate emotionally with consumers, ultimately making self-care easier, more affordable, and more enjoyable." In line with this strategy, Selva Ventures has led investments in OneSkin (longevity skincare) and Crown Affair (clean, luxury haircare).
Selva Ventures also prides itself on supporting a diverse group of entrepreneurs who reflect the preferences and demographics of an evolving consumer landscape. Over 50 percent of the firm's portfolio companies to date have female or minority founders. Moreover, several portfolio companies offer environmentally-friendly products, aligned with the increasing importance of sustainability for health-conscious consumers.
