06.15.23
Loved01, the skincare brand founded by John Legend, has chosen Captiv8, a leading influencer marketing platform, to partner with them in building, managing, and scaling their influencer marketing programs.
"We are thrilled to partner with Captiv8, a company that both gives us a wonderful tool to amplify our brand and shares our values and commitment to the power of diversity," said Ashley Payton Carter, Director of Digital of Loved01. "We're looking forward to building representative-rich influencer campaigns that showcase measurable impact to our consumers and contribute to a more inclusive landscape for all."
Captiv8 solves for two critical needs that Loved01 looks for in a strategic influencer partner:
Captiv8 creator identification capabilities allow brands to access diverse creators, and dive in further to better understand how representative their audience demographics can be
Tapping in to Captiv8's commerce integration enables gifting creator partners to amplify the brand and grow its audience
"We are honored to partner with Loved01, a brand that is truly committed to advancing diversity and female empowerment. With over 60% of our leadership team being women, and Captiv8 itself is a minority-owned business, we are proud to say that DEI is not an empty promise, but rather a core value within our organization," said Krishna Subramanian, co-founder of Captiv8. "We understand and are excited to work with Loved01 to create impactful campaigns that accurately represent and celebrate the beauty of diverse communities."
A Joint Focus on Promoting Diversity
Captiv8 is a leading influencer marketing platform, a minority-owned business, has access to millions of creators, and embodies a diversity-rich ethos. Loved01 chose to partner with Captiv8 due to shared mission alignment, characterized by Captiv8's work in promoting diversity in the influencer marketing space."We are thrilled to partner with Captiv8, a company that both gives us a wonderful tool to amplify our brand and shares our values and commitment to the power of diversity," said Ashley Payton Carter, Director of Digital of Loved01. "We're looking forward to building representative-rich influencer campaigns that showcase measurable impact to our consumers and contribute to a more inclusive landscape for all."
Captiv8 solves for two critical needs that Loved01 looks for in a strategic influencer partner:
Captiv8 creator identification capabilities allow brands to access diverse creators, and dive in further to better understand how representative their audience demographics can be
Tapping in to Captiv8's commerce integration enables gifting creator partners to amplify the brand and grow its audience
"We are honored to partner with Loved01, a brand that is truly committed to advancing diversity and female empowerment. With over 60% of our leadership team being women, and Captiv8 itself is a minority-owned business, we are proud to say that DEI is not an empty promise, but rather a core value within our organization," said Krishna Subramanian, co-founder of Captiv8. "We understand and are excited to work with Loved01 to create impactful campaigns that accurately represent and celebrate the beauty of diverse communities."
