Beiersdorf Canada, the parent company of Nivea, announced its Pride 2023 campaign in support of Pflag Canada and the organization's summer leadership camp for LGBTQ2S+ youth, Camp Rainbow Phoenix.

For the second year in a row, NIVEA will donate $1 from the sale of every Pride Limited Edition NIVEA Creme tin sold in June to Pflag, up to a maximum of $15,000. Additionally, the company will match every Pflag donation contributed through Nivea.ca, up to a maximum of $15,000. NIVEA will further amplify this combined $30,000 pledge with a donation of skincare essentials, including body wash and deodorant, for every Rainbow Phoenix camper and their family.

To close out the campaign, NIVEA will join Pflag at the 2023 Toronto and Montreal Pride Parade to celebrate inclusivity, community and the beauty of just being yourself.

"As a global leader in skin care, we share the universal values of #respect and #togetherness. We believe in a culture where everyone feels a sense of belonging while embracing their authentic individuality. This partnership is well aligned with Beiersdorf's strong commitment to diversity and inclusion as well as NIVEA's brand values," says Florian Wolfram, General Manager - Beiersdorf Canada. "We are proud to be teaming up with Pflag for another year to advance its cause of uplifting LGBTQ2S+ youth and creating a more informed and inclusive world."