Kim Kardashian Confirms Return of KKW Beauty & Fragrance Lines Under SKKN Umbrella

Kim Kardashian has confirmed on Twitter that she is bringing back her KKW Beauty makeup and fragrance lines under the SKKN umbrella—and the products are expected to launch this year.

This year!!! its coming!!!! All of your faves!

— Kim Kardashian (@KimKardashian) June 23, 2023

The Story So Far

Coty purchased a 20% stake in Kim Kardashian’s KKW Beauty in 2020 for $200 million. Then, in 2021, KKW Beauty shut down. At the time, the brand said it was shutting down “so that we can
come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.”
 
KKW Fragrance followed, shutting down in May 2022 so that it could also relaunch in the future under a new brand name and a new web store.
 
Soon after that, in partnership with Coty, Kim introduced SKKN By Kim, a nine-product skincare collection “sitting at the intersection of elevated simplicity and innovative science.”
 
Now, after several years, the KKW Beauty and Fragrance lines are finally returning.

Kim Confirms the Return of KKW Beauty & Fragrance on Twitter

When asked about a revamp of her makeup range, Kim tweeted: “This year!!! It is coming!!!! All your faves.”
 
“Anything that is applied to the skin or helps to accentuate your skin will be under the SKKN brand,” Kim explained. “I wanted there to be one site where you guys can get it all and not go to three places for beauty products.”
 
Kim also mentioned that fragrances will be dropping under SKNN, too.
 
“I have some amazing fragrances coming also!” she tweeted.

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Kim is focused on building up her beauty empire, having recently filed a beauty brand trademark under her daughter North West's name.