06.28.23
Lush, a beauty brand known for innovating packaging-free cosmetic items such as bath bombs, shampoo bars and solid bar soap, has introduced a new SpongeBob SquarePants collection designed to encourage shoppers to “consider the sea and choose plastic free.”
In support of Paramount's SpongeBob SquarePants: Operation Sea Change campaign, a global ocean conservation and sustainability initiative, which kicked off last year, Lush co-created a range of six new products across bath, shower and skincare.
"Partnering with Lush on creative, fun and plastic-free products is the perfect way to make an additional impact with the SpongeBob SquarePants: Operation Sea Change initiative to protect the world's oceans and its inhabitants," said Veronica Hart, EVP, Global Franchise Planning and Consumer Products Marketing, Paramount Consumer Products & Experiences. "The vibrant world of SpongeBob SquarePants lends itself perfectly to the colorful world of Lush, and we're so excited to work together to bring awareness to this issue."
The fragrances are “extra special” according to Melody Morton, Lush Concepts Creative Director. “Think tropical, pineapple and coconut, dreamy combinations that are unique to this range,” she said.
Morton added: ''We love soap! So, to create a plastic free range of products on behalf of SpongeBob SquarePants, an iconic character, series and brand, representing an undersea world that we are all trying to protect, was an obvious fit for Lush. We're thrilled to partner with Paramount Consumer Products and Nickelodeon on SpongeBob SquarePants: Operation Sea Change.”
Exclusively available on the Lush app, online and in Lush stores, this limited edition range is available starting June 29th.
In support of Paramount's SpongeBob SquarePants: Operation Sea Change campaign, a global ocean conservation and sustainability initiative, which kicked off last year, Lush co-created a range of six new products across bath, shower and skincare.
"Partnering with Lush on creative, fun and plastic-free products is the perfect way to make an additional impact with the SpongeBob SquarePants: Operation Sea Change initiative to protect the world's oceans and its inhabitants," said Veronica Hart, EVP, Global Franchise Planning and Consumer Products Marketing, Paramount Consumer Products & Experiences. "The vibrant world of SpongeBob SquarePants lends itself perfectly to the colorful world of Lush, and we're so excited to work together to bring awareness to this issue."
A Colorful Collaboration
The products are colorful and are shaped like the characters from the show. One new innovation is the “Krabby Bathy,” a hybrid soap, bath bomb and bubble bar.The fragrances are “extra special” according to Melody Morton, Lush Concepts Creative Director. “Think tropical, pineapple and coconut, dreamy combinations that are unique to this range,” she said.
Morton added: ''We love soap! So, to create a plastic free range of products on behalf of SpongeBob SquarePants, an iconic character, series and brand, representing an undersea world that we are all trying to protect, was an obvious fit for Lush. We're thrilled to partner with Paramount Consumer Products and Nickelodeon on SpongeBob SquarePants: Operation Sea Change.”
Exclusively available on the Lush app, online and in Lush stores, this limited edition range is available starting June 29th.
