06.28.23
PCA Skin's new Pro-Max Age Renewal is an innovative anti-aging serum is clinically proven to lift and firm the appearance of skin by 60% and smooth visible wrinkles by 40%, according to a study conducted by the brand.
It was developed after studies were conducted on the International Space Station. PCA SKIN's parent company CP Skin Health Group, a subsidiary of Colgate-Palmolive.
Joanna Zucker, CEO of CP Skin Health, says "Pro-Max Age Renewal, developed over 10 years, has the unique ability to quickly diminish signs of aging, maximize results and fill a void in an anti-aging skincare regimen, skin elasticity. The science behind Pro-Max Age Renewal and advancements from the International Space Station experiment are allowing us to reimagine skin health for all people."
CP Skin Health Group conducted an experiment with NASA aboard the International Space Station to investigate the effect of microgravity on skin's physiology.
Dr. Cady Coleman, Retired NASA Astronaut, STEM Advocate and Colgate Innovation Advisor shared that, "the experiment studied the difference in skin health and aging between Earth and the weightless environment of space called microgravity. Through these studies on the International Space Station, researchers found that the lack of gravity had a negative impact on the skin's overall health and also stimulated the rate of skin aging."
Pro-Max Age Renewal serum is powered by the brand's unique patent-pending Micro Growth Factor Technology (MGF), a breakthrough formulation designed to help enhance collagen production and diminish advanced signs of aging.
Dr. Lia Arvanitidou, VP of Global Research and Development at Colgate-Palmolive, says, "Based on the findings from the NASA experiment, Pro-Max Age Renewal can help mitigate gravitational stressors and bring the skin cells back to a healthy stage."
She adds, "We tested all the biomarkers known to be impacted today, and hope to identify new biomarkers through this research to inform the design of future skincare products."
