06.29.23
Skylar, a clean fragrance brand, has collaborated with the coming-of-age Amazon Prime Video series, "The Summer I Turned Pretty." Skylar is the official fragrance for the series.
The brand states it invites viewers to "experience the story’s magic through scent and be transported to the idyllic world of Belly, Conrad and Jeremiah."
Skylar has introduced three limited edition rollerballs to evoke the feeling of summer that brings you into the magical world of Cousins Beach—Salt Air, Boardwalk Delight, and Capri Summer.
The three new scents feature "The Summer I Turned Pretty" branding on the rollerball packaging.
Skylar’s marketing vice president, Sara Miranda, shares her enthusiasm for the collaboration:
“The Summer I Turned Pretty series offers a nostalgic escape to summer moments similar to the sensory experience of our fragrances. We created the sweetness of Boardwalk Delight to relive the memories of our youth, and Salt Air evokes feelings of serenity – the same that flood your senses any time you’re within a mile of the ocean. If you’re dreaming of the warm sun, epic coastline, and sweet, zesty citrus fruits – that’s the epitome of Capri Summer. We’re delighted to offer fans this tangible connection to the series they adore, celebrating the magic of summer and the power of fragrance.”
