07.08.23
The solid perfume market in the US is anticipated to grow at an impressive rate through 2028, according to Research and Markets.
Factors fueling growth include the benefits of solid formats for fragrances, the report says—no spills, travel-friendly packaging, and new delivery systems.
Solid fragrances also do not contain alcohol. Alcohol-free is perceived by some consumers as a plus, as more shoppers are paying attention to ingredient lists in their search for clean beauty products.
Beauty brands with solid fragrances include Jo Malone, Lush Fresh, and Le Labo. Jo Malone Solid Scent Duos are shown above. The brand's refillable Fragrance Combining Palette holds two solid scents, to mix when applying for a custom scent.
The report mentions WWP Beauty's Scentivent technology—the first solid fragrance format on the market to combine fragrance with color and skincare ingredients.
Here's more market statistics in our feature, the Future of Fragrance Packaging.
