07.14.23
Glosslab, the hygiene-first, membership based nail studio operator with 20 locations nationwide, is partnering with European Wax Center's co-founder Joshua Coba.
Coba will oversee franchise development for Glosslab—and has plans to significantly expand its product line. Coba is purchasing the three existing Glosslab locations in Miami and has an additional seven locations under construction.
"I'm excited to be Glosslab's first franchisee! This will give me the opportunity to continually enhance the franchisee experience as we bring other experienced operators into the system," says Coba.
Born and raised in Miami, Coba noticed a gap in the market for a high-quality, affordable waxing service that catered to both men and women. In 2004, he co-founded European Wax Center with the goal of providing a superior waxing experience that was both efficient and comfortable.
Under Coba's leadership, European Wax Center has grown rapidly and is approaching $1B in system wide sales coming from over 900 locations across the United States.
"I'm so excited to have Josh involved in the operations so early on, allowing our Glosslab corporate team to focus on the next phase of our growth and supporting our future franchisees," says Rachel Apfel Glass, founder of Glosslab.
Glosslab says celebrities often book services, including The Chainsmokers, Demi Moore, Lil Yachty, Lucy Liu, Jennifer Garner, Kate Bock, Minka Kelly, Neil Patrick Harris, and PK Subban.
This past summer, Glosslab launched numerous products, including nail polishes, nail treatments, hand and foot creams, mani/pedi kits, oils, and more.
Photos above: screenshot of Glosslab's founder Rachel Apfel Glass via Instagram @glosslab, see the video below
