African Personal Care Market Forecasted to Grow at CAGR of 6.5% from 2021-2026

Major Drivers

• Product innovation and product line extension are driving market growth.
• The demand for innovative products with advanced functionalities is high.
• Hence, vendors are focusing on manufacturing innovative products to meet evolving customer needs.
• They are also focusing on extending their existing product lines by introducing new beauty and personal care products as per customer requirements.
• The rise in the disposable income of customers has increased their spending power, which will further fuel market growth.

Significant Trends

• The emergence of beauty and personal care products with natural ingredients is a key trend in the market.
• The growing awareness about the harmful effects of toxic chemicals used in beauty and personal care products has increased the demand for products with natural ingredients.
• Therefore, vendors are focusing on manufacturing beauty and personal care products without parabens, toluene, formaldehyde, artificial fragrances, dibutyl phthalate (DBP), petroleum-based chemicals, butylated hydroxyanisole (BHA), and sulfates.
• Manufacturers of hair care products and color cosmetics are also focusing on developing products with natural ingredients to attract customers.
• These factors will increase the demand for beauty and personal care products with natural ingredients during the forecast period.

Key Challenges

• The availability of counterfeit beauty and personal care products will challenge the market during the forecast period.
• Counterfeit products are contaminated with petrochemicals, bacteria, and harmful chemicals. Therefore, the use of such products can cause many health issues.
• The production cost required to manufacture counterfeit beauty and personal care products is low, which reduces the prices of these products, which affects the sales and pricing strategies of major vendors.
• The advent of e-commerce further increases the sales of counterfeit products.
• Moreover, it is difficult for consumers to differentiate between authentic and fake products.
• These factors will hinder the market growth during the forecast period.

Major Personal Care Vendors

• Africology Skincare and Spa
• Amka Products Pty Ltd.
• Beiersdorf Aktiengesellschaft
• Coty Inc.
• Esse Skincare
• FTG Holdings LLC
• Godrej and Boyce Manufacturing Co. Ltd.
• House of Tara International
• Juvias Place LLC
• LOreal SA
• Lulu and Marula
• Natura and CO Holding SA
• Oriflame Holding AG
• Pauline Cosmetics Ltd.
• Revlon Inc
• The Estee Lauder Co. Inc.
• Unilever PLC
• Zaron Cosmetics Ltd.
• The Procter and Gamble Co.
• Tiger Consumer Brands Ltd.
• Johnson and Johnson