07.18.23
Ipsy has announced today the launch of Icon Box by Vanessa Hudgens. Hudgens, an actress, singer, and producer, is also a beauty entrepreneur with the recent launch of the brand she co-founded, Know Beauty.
Hudgens says, "After all my years on sets and prepping for red carpets, I've learned that beauty is not about covering up who I am; it's about feeling confident in letting my natural skin shine through."
Hudgens said she strggled with skin issues. She explains, "This year, I'm turning 35 and I've truly never felt more confident in my own skin. My Icon Box features a few of my skincare and beauty must-haves that have gotten me to this place, and I hope that my partnership with Ipsy will inspire members to embrace their authentic selves as well."
Ipsy's new Icon Box by Hudgens is an upgrade reserved exclusively for Glam Bag and BoxyCharm subscribers. It includes eight premium beauty and lifestyle products. Priced at just $58, the limited-edition Icon Box is worth up to $350. The Vanessa Hudgens-curated collection includes buzzworthy brands like Fenty Skin, Amika, Dr. Brandt, NARS, and more.
Selecting Vanessa as our second curator of the new Icon Box was an obvious decision," said Kristy Westrup, senior vice president of merchandising at Ipsy. "Vanessa's outlook on beauty aligns with our mission at IPSY: inspiring everyone to embrace their unique beauty. She is incredibly beloved by the IPSY community and has brought a fresh perspective to our Icon Box program."
