07.24.23
Cosmetica Labs hosted "FormuLAB 2.0"—a pop-up event at Starbase LV in Las Vegas.
Following an award-winning pop-up in New York's SOHO district and bold activations at MakeUp In New York and Los Angeles, FormuLAB2.0 is the supplier's latest in a series of groundbreaking, industry-disrupting events.
The event featured a virtual Lab Corner, a live illustrator creating personalized portraits using Cosmetica Labs beauty products, sensorial product displays, a 3D tour of the manufacturing facility with VR goggles, and exclusive presentations of the latest beauty innovations.
Maria Osorio, director of marketing and product development at Cosmetica Labs says, "FormuLAB2.0 marked our most dynamic and exciting activation to date. Our mission as a company is to inspire our partners and collaborate with them to fulfill all their beauty dreams. We were thrilled to provide guests with an experiential journey into the world of Cosmetica Labs."
Experience Cosmetica Labs' next in-person activation at MakeUpIn New York in September 2023.
