07.28.23
Global prestige skincare brand SK-II is launching a new campaign and film that shows how its star ingredient, Pitera, "unlocks the journey to crystal clear skin." K-pop star Mina and actress Qiu Tian star in the short film.
The brand's "The Secret Key" campaign includes the short films, told in an authentic interview style. The films tell the story of Pitera, a naturally derived skincare ingredient crafted from a proprietary yeast fermentation process that is exclusive to SK-II. PITERA™ Essence is SK-II's signature and best-selling product.
The films will premiere at the brand's first-ever "SK-II Secret Key House" exhibition in Tokyo on July 28th.
Mina is shown above. Watch her film below or on Instagram.
