07.31.23
Burberry has unveiled a new fragrance for women, Burberry Goddess Eau de Parfum.
The fragrance is housed in an elegant bottle that marks Burberry's first refillable fragrance. The gabardine-inspired gold label on the outer casing references Burberry's long-standing heritage, while the archive-inspired bottle is modernized with a gold medallion.
The campaign presents a story of self-discovery inspired by the collective strength and power of a pride of lionesses. Created with live footage of lionesses in their natural environment and the latest CGI technology, Burberry creates an imaginary world where Emma Mackey and the pride come together as one.
Burberry Goddess is available in 10, 30, 50, and 100 milliliter bottles. Burberry Goddess shower gel, body lotion, and refill (150 ml) complete the collection, which is available starting July 31 online, in Burberry stores, and from select retailers.
About Goddess Eau de Parfum
The fragrance is a unique gourmand aromatic scent led by a powerful trio of distinct vanillas. The vanilla beans are collected by hand and dried in the sun for five to seven weeks before being stored in wooden boxes to mature. The vanilla is then wrapped with notes of bright lavender diva essence from Provence and earthy notes of cocoa and ginger roots, creating an aromatic balance to each vanilla.The fragrance is housed in an elegant bottle that marks Burberry's first refillable fragrance. The gabardine-inspired gold label on the outer casing references Burberry's long-standing heritage, while the archive-inspired bottle is modernized with a gold medallion.
Campaign Featuring Emma Mackey
The launch of Burberry Goddess is supported by a campaign featuring actress and new ambassador for Burberry Beauty, Emma Mackey.The campaign presents a story of self-discovery inspired by the collective strength and power of a pride of lionesses. Created with live footage of lionesses in their natural environment and the latest CGI technology, Burberry creates an imaginary world where Emma Mackey and the pride come together as one.
Burberry Goddess is available in 10, 30, 50, and 100 milliliter bottles. Burberry Goddess shower gel, body lotion, and refill (150 ml) complete the collection, which is available starting July 31 online, in Burberry stores, and from select retailers.
