08.01.23
Kao Corporation, a manufacturer and marketer of globally recognized beauty brands, and its wholly owned subsidiaries Kao Australia Pty. Limited and Kao USA Inc., have signed an agreement to acquire the Bondi Sands brands via the acquisition of Bondi Sands Australia Pty Ltd and related Bondi Sands companies.
Bondi Sands suncare products are available in over 32 countries, including Australia, the United Kingdom, and the United States. Their distinctive formulations combined with sustainable practices have gained a loyal consumer base. In Australia, where suncare awareness is extremely high, Bondi Sands has a leading share of the self tanning market, enabling consumers to achieve a beautiful, healthy tan without the damaging effects of the sun.
Terms of the agreement were not disclosed.
By leveraging Kao’s vast UV care technologies in the Japanese market and self tanning technologies in the U.S. market, Kao will expand its global business portfolio and further accelerate its business growth. Consistent with its vision of protecting future lives, the Kao Group will continue to invest in and seek aggressive investments for global growth with a focus on skin protection.
“Bondi Sands is an incredible brand and a perfect fit for the Kao Consumer Care Business portfolio,” said Karen Frank, president, Consumer Care Business, Americas and EMEA. “Quality, innovation, environmental responsibility, accessibility and community are at the forefront of everything it does, ideally aligning Bondi Sands to our own brand values and corporate philosophy, which we call the ‘Kao Way’.”
Karen continued, “The addition of Bondi Sands to our consumer family of brands will greatly advance our mission to be the preeminent leader in the global skin protection business and continue our journey of offering diverse products that promote a ‘Kirei’ lifestyle that is healthy, inclusive and sustainable for all.”
“Kao’s values and principles match those of Bondi Sands, as we both share an unyielding commitment to delivering innovative products that protect the skin and enhance the lives of our valued customers worldwide,” said Shaun Wilson, Co-Founder, chief executive officer of Bondi Sands. “The integration of Kao’s renowned scientific and technological resources into our operations is an unparalleled opportunity that will significantly contribute to the exponential growth of our brand, empowering us to further expand our product offerings and advance our research and development initiatives. With this partnership, we can now confidently explore untapped markets, reach more customers around the world and continue to fulfill our company mission.”
The acquisition is subject to normal regulatory review and approval.
About Bondi Sands
Bondi Sands is an Australian sun product company that specializes in self tanning, suncare, skincare and body products.Bondi Sands suncare products are available in over 32 countries, including Australia, the United Kingdom, and the United States. Their distinctive formulations combined with sustainable practices have gained a loyal consumer base. In Australia, where suncare awareness is extremely high, Bondi Sands has a leading share of the self tanning market, enabling consumers to achieve a beautiful, healthy tan without the damaging effects of the sun.
Terms of the agreement were not disclosed.
Focus on Skincare as a Key Growth Driver
The Kao Group has positioned skincare as one of the key growth drivers in its mid-term management plan. With the acquisition of Bondi Sands, Kao will put an even greater focus on the skin protection category, helping consumers to protect their skin from external environmental factors to establish a firm position globally in the sunscreen and self tanning markets.By leveraging Kao’s vast UV care technologies in the Japanese market and self tanning technologies in the U.S. market, Kao will expand its global business portfolio and further accelerate its business growth. Consistent with its vision of protecting future lives, the Kao Group will continue to invest in and seek aggressive investments for global growth with a focus on skin protection.
“Bondi Sands is an incredible brand and a perfect fit for the Kao Consumer Care Business portfolio,” said Karen Frank, president, Consumer Care Business, Americas and EMEA. “Quality, innovation, environmental responsibility, accessibility and community are at the forefront of everything it does, ideally aligning Bondi Sands to our own brand values and corporate philosophy, which we call the ‘Kao Way’.”
Karen continued, “The addition of Bondi Sands to our consumer family of brands will greatly advance our mission to be the preeminent leader in the global skin protection business and continue our journey of offering diverse products that promote a ‘Kirei’ lifestyle that is healthy, inclusive and sustainable for all.”
“Kao’s values and principles match those of Bondi Sands, as we both share an unyielding commitment to delivering innovative products that protect the skin and enhance the lives of our valued customers worldwide,” said Shaun Wilson, Co-Founder, chief executive officer of Bondi Sands. “The integration of Kao’s renowned scientific and technological resources into our operations is an unparalleled opportunity that will significantly contribute to the exponential growth of our brand, empowering us to further expand our product offerings and advance our research and development initiatives. With this partnership, we can now confidently explore untapped markets, reach more customers around the world and continue to fulfill our company mission.”
The acquisition is subject to normal regulatory review and approval.
