08.14.23
Olay launched Super Serum on August 7—the brand's most powerful serum that delivers five skincare benefits and a color-changing application experience.
Super Serum changes from purple iridescence to clear when applied, indicating that the product has fully absorbed into the skin. The unique formulation offers five benefits—helping to improve skin texture, even skin tone, firm skin, smooth visible lines, and providing long-lasting hydration.
The formula includes Olay's exclusive activated niacinamide, vitamin C, collagen peptide, vitamin E, and AHA. These ingredients work together "to deliver an unparalleled skin transformation," Olay states.
And—the packaging doesn't disappoint—it's in a round bottle with a dropper applicator that looks luxe.
What's Olay's Activated Niacinamide?
Niacinamide is vitamin B3, an antioxidant known to improve skin texture and build proteins—but activated niacinamide is a newly discovered breakthrough active ingredient exclusive to Olay.Dr. Rolanda Wilkerson, principal scientist, Olay North America, explains, “For years, we’ve known how effective niacinamide is at achieving hydrated, even skin...Our groundbreaking discovery of low-pH niacinamide and its subsequent use in the new Olay Super Serum formula offers users all of the benefits of niacinamide, with improved results in less time.”
In 2013 renowned Olay skin scientists identified a new potential skin care active that shockingly disappeared in a test solution during a trial. Then in 2017, research revealed that the mysterious active ingredient broke down into a more effective, low-pH activated niacinamide–a "super-powered niacinamide."
The formulation with activated niacinamide works more effectively with skin, offers best-in-class even skin tone efficacy, and improves skin texture. "It provides not only faster results but also long-lasting benefits, delivering two months of visible skin improvement in two weeks," Olay states.
Testing Super Serum's Efficacy
Olay says it has proof that the serum works. The brand explains that skincare researchers have struggled to truly understand the efficacy of products because there was no direct way to measure the entropy—or irregularities—of skin.Young skin appears smooth in an image, but over time it becomes more irregular, or "chaotic," due to age and exposure to environmental factors, such as sun and pollution. Olay led a groundbreaking clinical study that used 3-D Visia imaging technology on 200 test subjects over two months—so the world now has a new measurement called “chaosity” that shows how chaotic skin is.
When testing Super Serum, Olay's clinical trial results showed immense improvement in the skin’s chaosity and micro-inflammation in the skin—beating the No. 1 luxury serum on the market. Additionally, seven to eight other technical measurements validate the Super Serum's efficacy.
The Color-Changing Formula Is Ideal for Social Media
Changing from purple iridescence to clear, the Super Serum delivers a unique, eye-catching application experience that's for social media. It's enticing to watch while also confirming complete absorption. Olay's R&D team says, "it is thoughtfully formulated and delivers a groundbreaking color-changing experience for optimal performance."Color-changing cosmetics garner over 600 million views on TikTok to date, Olay states. Consumers are searching for ways to make their everyday beauty routines more share-worthy, and Super Serum fits the bill.
