Function of Beauty's Customizable Haircare Range Enters 300 Sephora Doors Nationwide

Function of Beauty, a pioneer in customized beauty, is launching a new haircare range, Function of Beauty PRO. The range will roll out to 300 Sephora doors nationwide on August 18th. 

Exclusive to Sephora, Function of Beauty Pro features high-performance ingredients and customized formulas based on hair type, hair golas, and damage level.

"We're excited to partner with Sephora and be the first brand to introduce haircare customization to the prestige channel," said Alexandra Papazian, Chief Executive Officer, Function of Beauty. "Sephora is a premiere destination for beauty and we're excited to launch a high-quality, highly innovative customized hair care range to address everyone's unique hair needs."

Unique active ingredients for each hair type address damage caused to hair bonds by coloring, heat styling, and mechanical damage. Function of Beauty's "Adaptive f3 Bonding Complex" is a patented naturally-derived complex obtained via bio-technology. It self-adjusts to each hair's unique damage level to relink broken hair bonds where hair needs it.

Jennifer Lucchese, VP of haircare merchandising at Sephora, says, "We are thrilled to partner with Function of Beauty and introduce a completely new range of highly customizable, effective and transformative haircare products to our clients in this new format. We look forward to welcoming this exclusive, new to market brand to our Sephora community and are excited to offer a new way to shop for hair care."

4 Collections Plus Hair Goal Concentrate Add-Ins

Function of Beauty Pro includes four collections for the four hair types—straight, wavy, curly and coily. 

Each collection consists of a sulfate-free Custom Recovery Shampoo and a two-in-one Custom Recovery Conditioner Mask formulated specifically for each hair type and featuring the patented bond-building technology. 

All products can be further customized at home by choosing up to three Hair Goal Concentrates from a full range of nine.

To customize, users pick a base by natural hair type, and add up to 3 Hair Goal Concentrates into each product for customized formulas. Hair Goal Concentrates are curated to address specific hair needs. The serums are packaged in "F" shaped single-use sachets that make dispensing easy. Simply tear off the edge and squeeze.

The Stylist-inspired Collection includes:

• The Frizz Genius for frizz taming
• The Curl Executive for curl defining
• The Lift Legend for volumizing
• The Shine Queen for shine enhancing

The Colorist Inspired and Scalp Collections include:

• The Blonde Hero for brass toning
• The Color Savior for color protection
• The Oil Heiress for scalp balancing
• The Hydration Pro for scalp hydrating
• The Moisture Shot for moisture boosting

Function of Beauty Pro has tapped celebrity stylist Justine Marjan to serve as Function of Beauty's Pro Ambassador. She will lend her expertise in hair care for educational videos across Sephora and Function of Beauty channels, along with her own social presence.

The range is designated with the Sephora Clean seal and formulas are naturally-derived in accordance with ISO 16128 global standards, vegan, sulfate-free, cruelty-free, gluten-free and color-safe. Dermatologist-tested and suitable for sensitive skin.