08.16.23
L'Oréal Professionnel products will roll out to select Sephora stores nationwide, beginning August 18th. A small assortment already available on Sephora's website.
Typically only available to purchase at salons, the assortment shipping to Sephora includes products from six collections— Metal Detox, Vitamino Color, Absolut Repair, Pro Longer, Curl Expression, and Silver.
Jennifer Lucchese, VP of haircare merchandising at Sephora, says, "We are thrilled to partner with L'Oréal Professionnel and continue bringing our clients innovative, effective products that support all their unique haircare needs. We know our clients are looking for high-tech products that deliver results, and L'Oréal Professionnel's powerful product line-up will be a wonderful addition to our growing assortment."
L'Oréal Professionnel products will be sold throughout the US at locations in New York, Boston, Los Angeles, Philadelphia, Chicago, Atlanta, Houston, Dallas, San Francisco, San Diego, Denver, and Minneapolis.
Mounia Tahiri, L'Oréal Professionnel general manager, says, "Sephora is the perfect partner, as they are already known for carrying the most innovative brands and products in the industry. Their clientele is savvy and seeks out cutting-edge formulas that address their needs."
She adds, "Sephora's team of beauty advisors are also extremely knowledgeable and will be invaluable in educating and sharing the L'Oréal Professionnel tech-driven product benefits and professional point of difference. Our new Sephora partnership will help drive awareness for this trusted professional brand in a new consumer channel and within our vast network of valued salons."
