08.17.23
Today, Dove and Juice Press announced the launch of limited-time Dove x Juice Press smoothies, inspired by the indulgent ingredients and creamy, nourishing feel of Dove Exfoliating Body Scrubs.
From now through Thursday, September 14, customers can stop by any of the 80 Juice Press locations across the U.S. to purchase two one-of-a-kind smoothies that will satisfy anyone's sweet tooth:
Dove x Juice Press Crushed Cherry Chia Smoothie – a sweet, vibrant blend of bing cherry, strawberry, mango, pomegranate, banana, maple, pitaya, and flax with chia seeds (v, gf).
Dove x Juice Press Crushed Macadamia Vanilla Smoothie – a cozy, irresistible blend of banana, blue spirulina, cinnamon, stevia, coconut nectar, macadamia butter drizzle, and the comfort of rich vanilla (v, gf).
To take the experience from smoothies to scrubs, every purchase of a limited-time Dove x Juice Press smoothie will include an exclusive QR code, which customers can scan to sign up and save $3.00 on any Dove Exfoliating Body Scrub at their preferred retailer.*
Enriched with the brand's signature ¼ moisturizing cream, Dove Exfoliating Body Scrubs go beyond the basic function of a typical body scrub, providing users with both effective exfoliation and creamy nourishment to reveal softer, smoother skin after every shower. It is those exact qualities that inspired the partnership.
"We've seen a growing affinity for our body scrubs on social media, particularly TikTok. New generations of beauty enthusiasts and content creators view a body scrub as an essential part of their shower routine – and they know that Dove body scrubs effectively exfoliate and nourish their skin," said Laura DiMiceli, Brand Marketing Director, Dove U.S. Body Cleansing. "We wanted to explore a partnership that highlighted the sensorial difference in our scrubs – amazing fragrances and creamy, nourishing textures – and Juice Press is the perfect partner to do just that."
The partnership comes during an exciting time for Dove Exfoliating Body Scrubs. Earlier this year, the brand added a new luxurious scent to the range, with the Dove Crushed Cherries & Chia Milk Exfoliating Body Scrub. All Dove body scrubs are pH balanced, sulfate free, PETA certified cruelty free, and come in 100% post-consumer recycled jars.
"Juice Press is honored to partner with Dove on our first-ever beauty collab to launch limited-time smoothies, inspired by Dove Exfoliating Body Scrubs," said Michael Karsch, Chairman of the Board, CEO, Juice Press. "Creating new offerings inspired by the indulgent scents of each scrub is such a unique idea and reflects a shared commitment to delivering a product with nourishing, premium ingredients."
Smoothie and scrub lovers alike can share which limited-time Dove x Juice Press smoothie is their favorite by tagging @dove, @juicepress, and #DovexJP. To learn more and discover the full range of Dove Exfoliating Body Scrubs, visit Dove.com.
*Consumers have 30 days from the date they add the offer to their digital wallet to redeem the $3 off at their preferred retailer where Dove Body Scrubs are sold. Dove Body Scrubs will not be sold at Juice Press locations.
From now through Thursday, September 14, customers can stop by any of the 80 Juice Press locations across the U.S. to purchase two one-of-a-kind smoothies that will satisfy anyone's sweet tooth:
Dove x Juice Press Crushed Cherry Chia Smoothie – a sweet, vibrant blend of bing cherry, strawberry, mango, pomegranate, banana, maple, pitaya, and flax with chia seeds (v, gf).
Dove x Juice Press Crushed Macadamia Vanilla Smoothie – a cozy, irresistible blend of banana, blue spirulina, cinnamon, stevia, coconut nectar, macadamia butter drizzle, and the comfort of rich vanilla (v, gf).
To take the experience from smoothies to scrubs, every purchase of a limited-time Dove x Juice Press smoothie will include an exclusive QR code, which customers can scan to sign up and save $3.00 on any Dove Exfoliating Body Scrub at their preferred retailer.*
Enriched with the brand's signature ¼ moisturizing cream, Dove Exfoliating Body Scrubs go beyond the basic function of a typical body scrub, providing users with both effective exfoliation and creamy nourishment to reveal softer, smoother skin after every shower. It is those exact qualities that inspired the partnership.
"We've seen a growing affinity for our body scrubs on social media, particularly TikTok. New generations of beauty enthusiasts and content creators view a body scrub as an essential part of their shower routine – and they know that Dove body scrubs effectively exfoliate and nourish their skin," said Laura DiMiceli, Brand Marketing Director, Dove U.S. Body Cleansing. "We wanted to explore a partnership that highlighted the sensorial difference in our scrubs – amazing fragrances and creamy, nourishing textures – and Juice Press is the perfect partner to do just that."
The partnership comes during an exciting time for Dove Exfoliating Body Scrubs. Earlier this year, the brand added a new luxurious scent to the range, with the Dove Crushed Cherries & Chia Milk Exfoliating Body Scrub. All Dove body scrubs are pH balanced, sulfate free, PETA certified cruelty free, and come in 100% post-consumer recycled jars.
"Juice Press is honored to partner with Dove on our first-ever beauty collab to launch limited-time smoothies, inspired by Dove Exfoliating Body Scrubs," said Michael Karsch, Chairman of the Board, CEO, Juice Press. "Creating new offerings inspired by the indulgent scents of each scrub is such a unique idea and reflects a shared commitment to delivering a product with nourishing, premium ingredients."
Smoothie and scrub lovers alike can share which limited-time Dove x Juice Press smoothie is their favorite by tagging @dove, @juicepress, and #DovexJP. To learn more and discover the full range of Dove Exfoliating Body Scrubs, visit Dove.com.
*Consumers have 30 days from the date they add the offer to their digital wallet to redeem the $3 off at their preferred retailer where Dove Body Scrubs are sold. Dove Body Scrubs will not be sold at Juice Press locations.
