08.23.23
Osmo, a pioneer in AI and scent, has a vision to "digitize smell"—and has hired Master Perfumer Christophe Laudamiel to help.
Laudamiel, shown above, has been composing widely acclaimed scents for 25 years, partnering with Abercrombie & Fitch, Beyoncé, Estée Lauder, Thierry Mugler, Tom Ford, and others.
Alex Wiltschiko, CEO of Osmo, says, "We are excited to welcome Christophe, a unique talent who embraces novel scent chemistry and engineering to elevate his art. As one of the earliest members of our team, he strengthens our commitment to creating fragrances that not only delight consumers but are also sustainable and environmentally responsible."
As Osmo's newly appointed Master Perfumer, Laudamiel will help guide the Cambridge-based startup in bridging traditional fragrance industry expertise and innovative approaches to fragrance development.
In addition to creating scents that replicate existing smells, he aims to shape novel perfume styles of the future, utilizing ingredients with new smells and artistic effects.
Osmo's technology accelerates the development of sustainable and eco-friendly replacements for ingredients that are becoming limited, bringing more focus and consistency to fragrance development.
"Our technology is designed to complement the best expertise of the fragrance industry, by augmenting the skills of master perfumers," says Wiltschiko.
Laudamiel comments, "I am thrilled to be joining the Osmo team building the world's first AI platform for scent molecule discovery."
He adds, "The fragrance industry has mastered complex plant extractions, scent chemistries, and manufacturing at scale. But when it comes to discovering new scent molecules, there is a new opportunity to explore the billions of untapped molecules that human noses cannot screen on their own."
More About Osmo's Technology
Osmo brings together frontier AI and olfactory science to help find a way to overcome the challenges of digitizing smell, which is our most complex sense—in the same way that computers have been able to digitize vision and hearing.The company has built an AI system that rapidly discovers novel fragrance ingredients and has created notes praised by master perfumers, industry experts, and double-blind odor panels.
One of its first steps to giving computers a sense of smell is to use its AI-based map of odor to build safe and environmentally-friendly fragrance ingredients.
'Giving Computers a Sense of Smell'
Osmo says it "remains committed to its mission of giving computers a sense of smell."Its odor-mapping technology can lead to new products that promote better health, enhance culinary experiences, and even create new forms of artistic expression.
With Christophe Laudamiel on board, Osmo says it will continue bringing artistry and technology together—to pursue the highest levels of scientific innovation and to improve well-being globally.
Photos above: An abstract rendering of Osmo's odor map showing olfactory relationships among molecules.
